Jogjakarta Communication Conference (JCC)

Kampung Edukasi: Development of an Educultural Tourism-Based Village in Boyolali

2025-04-15T14:12:19+07:00

Community empowerment is defined as efforts to make communities more empowered and self-reliant. The form of community empowerment itself must be adapted to the various potentials, problems, and needs of the community. Kampung Edukasi in Kembangkuning Village, Boyolali Regency, is an educultural tourism-based village managed independently by the community. The objective of this research is to examine how community empowerment is carried out by the residents of Kembangkuning Village in developing Kampung Edukasi. The research method used in this study is qualitative descriptive, with data collection conducted through interviews, observation, and documentation. The informant selection technique employed snowball sampling, with the key informant being Uun Sismiyardi, the Bayan (village official) of Dukuh Duren Sari. The results of this study indicate that three out of the five elements of Empowerment proposed by Edi Soeharto are functioning well, including the indicators of enabling, strengthening, and sustaining. Meanwhile, the indicators of protection and support are less optimal due to the still high involvement of external parties.

The Paradox of Poverty: Exploring the Intersection of Online Loan Defaults and Corruption Among Low-Income Communities

2025-04-13T18:42:42+07:00

The rise of online lending platforms in Indonesia is accompanied by significant issues, one of which is the "galbay" (gagal bayar) movement that has emerged through Facebook groups advocating for individuals to default on their online loans. While the Technology Acceptance Model affirms the convenience of digital lending platforms, there exists a disjunction between culturally prescribed financial goals and the institutional means available to achieve them, leading to an anomie within the social structure. This paper employs netnography to explore the "Raja Galbay" group on Facebook, examining the motivations and behaviors of its members. this paper explore the motivation, causes, and how user decided to default their online lending. Concern like privacy, collective movement exploration also discussed in this paper. indicate that online communities play a critical role in shaping the perception and behavior of individuals facing financial distress. This galbay movement is recognized as a legitimate reaction to financial difficulties rather than a violation of ethical or legal responsibilities. The community functions not only as a platform for sharing information but also as a support network that reinforces the normalization of loan defaults. These observations underscore the necessity for a more nuanced approach to financial regulation and consumer protection, taking into account the social dynamics that shape financial decision-making in digital environments.

Instagram Social Media Marketing Communuication Strategy @CRSL.Concert Yogyakarta Series #4 in Builiding Brand Awareness in 2023

2025-02-26T13:10:04+07:00

This research analyzes the social media marketing communication strategy of Instagram @crsl.concert Yogyakarta series #4 in building brand awareness in 2023. This research describes the social media marketing communication strategy of Instagram @crsl.concert Yogyakarta series #4 in building brand awareness in 2023. This research method is descriptive qualitative, which describes the research conditions based on actual data. The object of this research is Instagram social media marketing communication strategy @crsl.concert Yogyakarta series #4 in building brand awareness in 2023. The results of the research on Instagram social media marketing communication strategy @crsl.concert Yogyakarta series #4 in building brand awareness in 2023 have been carried out based on the process of digital marketing including accessibility, interactivity, entertainment, credibility, irritation and informativeness. Through the utilization of social media, @crsl.concert has succeeded in building strong brand awareness through Instagram and has reached the top of mind stage among audiences.

The Impact of Micro-Influencers on Consumer Trust in Digital Business

2025-03-05T19:18:15+07:00

The development of digital technology has changed the landscape of business communication, especially social media-based marketing strategies. One growing trend is the use of micro-influencers, namely individuals with between 10,000 and 100,000 followers, who have high levels of engagement and are considered more authentic than macro-influencers or celebrities. This study aims to analyze the impact of micro-influencers on consumer trust in digital businesses, focusing on the factors that influence trust and how that trust impacts purchasing decisions. This study uses a quantitative method with data collection techniques through surveys. The main variables analyzed include authenticity, transparency of support, audience engagement, and brand loyalty. The results of the study show that micro-influencers have a significant influence on consumer trust, especially because they are considered more personal, honest, and transparent in providing product recommendations. The high level of interaction between micro-influencers and their audiences also increases emotional attachment and loyalty to the brands they promote. In addition, micro-influencer-based marketing strategies have proven to be more effective in building long-term relationships with consumers compared to traditional advertising or macro-influencers. These findings are expected to provide insight for businesspeople and marketers in developing more effective digital marketing strategies that are oriented towards consumer trust.

Social Media’s Impact on Sustainability Engagement: Brands, NGOs, and Influencers

2025-03-20T18:12:35+07:00

As social media becomes a dominant channel for advocacy and marketing, its role in promoting sustainability is increasingly vital. This study examines how brands, non-governmental organizations (NGOs), and influencers utilize social media platforms—Instagram, TikTok, and X (formerly Twitter)—to engage audiences in sustainability campaigns. By conducting a comparative content analysis of 30 accounts (10 per category), this research identifies key persuasive strategies, engagement levels, and audience sentiment toward sustainability messaging. Preliminary findings suggest that influencers generate higher engagement and trust among audiences, while NGOs are perceived as the most credible sources of sustainability advocacy. Brands, despite their extensive reach, often face skepticism due to concerns over greenwashing. Posts that incorporate emotional storytelling and direct calls to action tend to receive higher engagement compared to purely informational content. Additionally, visual content such as short-form videos on TikTok and Instagram Reels attracts significantly more audience interaction than text-based posts on X.By analyzing these dynamics, this study provides insights into the effectiveness of digital sustainability campaigns and offers recommendations for optimizing social media strategies to enhance public participation in sustainability efforts. The findings will support organizations, policymakers, and content creators in developing more impactful sustainability messaging in the digital era.

Personal Branding Strategy @babeheji in The New Media Era: Phenomenological Analysis in the Framework of Participatory Culture

2025-03-21T19:06:03+07:00

The new media era has changed the paradigm of personal branding for content creators, where the audience is no longer a passive consumer, but an active participant in the production and distribution of content. This study uses a qualitative method by analyzing @babeheji's personal branding strategy within the framework of participatory culture. The research focuses on authenticity, content consistency, active interaction, multiplatform use, and storytelling. As a parenting content creator, @babeheji builds a digital identity that emphasizes the importance of a fatherless family. She shares daily vlogs with Eji and Momma and presents parenting education. The study found that active audience participation in various forms of digital interaction, such as comments, duet videos, and cross-platform discussions, enabled @babeheji's personal branding strategy. Increasingly decentralized and democratic content production allows audiences to be not only recipients of messages, but also partners in building digital narratives. The complexity of the narratives that emerge in the intertextual space between platforms strengthens the position of social networks over hierarchy in shaping audience engagement.Moreover, the success of personal branding in the new media era depends not only on the image built by the creator, but also on the extent to which the audience feels ownership and participates in the digital community. By understanding the dynamics of participatory culture, content creators can develop personal branding strategies that are more inclusive, interactive, and sustainable in the digital ecosystem.

Analysis of Social System Innovation in Digital Transformation of Kotakmedia Indonesia: The Perspective of Innovation Diffusion Theory

2025-02-11T11:34:32+07:00

In the context of digital transformation, the role of social systems is becoming increasingly significant as technological change often requires cross-functional collaboration, cultural adaptation and managing resistance to change. However, many organizations face challenges in managing their social systems during the digital transformation process. This research aims to explore how the social system in Kotakmedia Indonesia plays a role in the process of adopting innovations that occur in a structured manner during its digital transformation. The method used in this research is a case study with a qualitative approach. The informants in this study used purposive sampling technique with data collection techniques using in-depth interviews and observations. The results showed that the success of innovation adoption depends on interactions between individuals and organizational collaboration. In the innovation diffusion process, the role of opinion leaders and internal communication mechanisms contribute to the acceleration of innovation adoption. An organizational structure that supports innovation diffusion allows innovation adoption to run more systematically. Innovators and early adopters act as the main motors of innovation, while the majority group tends to follow after seeing initial success. In the context of the social system, factors such as social structure, system norms, the role of leaders, and change agents are interconnected in determining the success of innovation adoption at Kotakmedia Indonesia.

Content Analysis of Violent Impressions’in the Main Hakim Sendiri Program on NET. Television Stations

2025-02-22T14:30:38+07:00

The problem in this study focuses on verbal and non-verbal violence that appears in the Main Hakim Sendiri program on NET in the Ramadhan period (March 13-22, 2024). Along with the increasing competition between television stations, some programs, including those aired during the month of Ramadan, often present sensational content containing elements of violence. This study uses a descriptive content analysis method with a quantitative approach to measure the frequency of violence that occurs in these shows. The results of this study found that verbal violence was more dominant than non-verbal violence in the “Main Hakim Sendiri” program aired during Ramadan 2024, with percentages of 52% and 47% respectively. The most common form of verbal violence is cursing, followed by mentioning with negative connotations, mockery, and insults. Meanwhile, non-verbal violence most often appeared in the form of hitting, throwing things, and pushing. Other findings show fluctuations in the intensity of violence in each episode, with the peak of violent incidents occurring on March 14, 2024. The dominance of verbal violence in this program reflects a pattern of using aggressive language to create conflict and attract audience attention, which has the potential to normalize aggressive behavior in society, especially for young audiences who are still in the character building stage.

Digital Literacy in The Family (Case Study of Restricting Youtube Use in Children)

2025-03-19T22:11:36+07:00

The rapid advancement of digital technology has transformed media consumption patterns within families, particularly among children. YouTube, as one of the most widely accessed video platforms for children, offers a vast array of educational content. However, it also presents risks such as digital addiction, exposure to inappropriate content, and potential disruptions to children's social and emotional development. Therefore, this study aims to analyze how parents manage their children's YouTube usage through parental mediation strategies to optimize its role as a learning tool. This research employs a qualitative descriptive method with a case study approach, gathering data through in-depth interviews with three families whose children, aged 6–12 years, actively use YouTube. The findings reveal that parents implement three primary parental mediation strategies: active mediation (open discussions about the content children consume), restrictive mediation (strict regulations on screen time and content access), and co-use mediation (direct parental supervision to ensure content safety). The study further indicates that each family adopts different communication patterns influenced by parental availability, children's level of openness, and the effectiveness of imposed regulations. Parents who consistently engage in active mediation foster children's critical awareness, enabling them to independently select educational content. Meanwhile, restrictive mediation, when applied consistently, effectively limits screen time but often faces resistance from children, who tend to negotiate for extended viewing time. Co-use mediation proves to be the most effective approach for controlling content quality, yet it requires a high level of parental involvement, which is often constrained by time constraints. Moreover, the study identifies several challenges in implementing parental mediation, including limited parental availability for supervision, difficulties in maintaining rule consistency, and children's emotional resistance to YouTube restrictions. However, the findings suggest that with open communication, active parental engagement, and consistent enforcement of rules, parents can cultivate healthy media consumption habits among children. Consequently, this study underscores the crucial role of digital literacy within families in balancing the educational benefits of YouTube while mitigating its potential negative impacts in the digital era.

The The Influence of Intensity of Accessing the TikTok Account @canro.simarmata on Interest in Mountain Climbing among Followers

2025-04-15T16:36:41+07:00

This study examines how frequent access to the TikTok account @canro.simarmata affects the interest in mountain hiking among its followers. This study aims to determine whether consistent exposure to hiking-related content on TikTok affects followers' desire to engage in hiking activities. Using quantitative methods and a survey approach, data were collected from 400 respondents through a questionnaire. The analysis shows a significant influence effect between the intensity of access and the interest in hiking. The results of the determination coefficient test show that the variable of the intensity of accessing the TikTok account @canro.simarmata has an influence of 55.8% on the interest in mountain hiking among followers. This finding suggests that digital media content can shape outdoor activity preferences through frequent and interesting exposure.

Creative Strategy of CRAST FM Radio Podcast Program “Podcrast” in Maintaining the Existence of Campus Radio in the Digital Era

2025-03-19T16:32:39+07:00

Community radio faces challenges in maintaining its existence amid shifting digital media consumption patterns. CRAST FM Radio, as a campus radio, developed the Podcrast program as a creative strategy to adapt to these changes. Initially distributed via Spotify, Podcrast later expanded to YouTube in an audio-visual format to reach a broader audience through media convergence.This research aims to analyze the creative strategies applied in the Podcrast program to maintain the existence of campus radio. Using a case study method, data were collected through in-depth interviews, observation, and documentation with informants comprising the Creative Director Coordinator, Deputy Coordinator, and Production Team of Podcrast. The findings show that Podcrast's creative strategy includes adapting content to current trends, flexible and collaborative production processes, and the use of social media (TikTok, Instagram) for promotion and audience engagement. The program segments, such as SRASI and POCI demonstrate content innovation tailored to different audience segments. Evaluation is conducted informally through reflective discussion, supporting continuous learning and improvement. In conclusion, Podcrast's creative strategy emphasizing media convergence, community building, and content innovation effectively strengthens CRAST FM's position as a digital campus media and ensures its sustainability amid the evolving digital media landscape.

Communication Patterns of The Persis Solo Boys 1923 Group Supporter Community (Qualitative Descriptive Study)

2025-04-08T21:34:19+07:00

Persis Solo is an Indonesian Liga 1 football club owned by Kaesang Pangarep, the son of Indonesia’s seventh former president, Joko Widodo. Persis Solo has various supporter groups, one of which is Boys 1923. Boys 1923 is a supporter community that occupies the east stand, gate 8, of Manahan Stadium in Solo. This group embraces a casual ideology and holds the vision and mission of "no leader, just together." This study raises the question: what communication pattern is used by the Boys 1923 supporter community and how is this communication pattern implemented within the community. The purpose of this research is to identify the communication pattern used by the Boys 1923 community and understand how it is implemented. The method used in this research is descriptive qualitative, with data collected through in-depth interviews, observation, and documentation. Boys 1923 adopts a star communication pattern, where all members have equal standing and can influence one another, enabling optimal participation from every member. Strong interpersonal communication also plays a vital role in maintaining member relationships and building mutual trust. The principle of "from members, for members" forms the foundation of solidarity within the group. The applied communication pattern successfully enhances cohesion and cooperation among Boys 1923 members. This is reflected in their commitment to fully support Persis Solo, both at home and away matches, as well as their active participation in social activities. This study shows that an effective communication pattern is a key factor in fostering solidarity, loyalty, and cohesion within the Boys 1923 Persis Solo supporter community.

Cyber Public Relations Strategy in Increasing Participation of the Certified Internship and Independent Study (MSIB) Program Through Instagram @magangmerdeka

2025-03-19T20:01:12+07:00

Universities in Indonesia must adapt to prepare graduates who meet the needs of the world of work in the era of the Industrial Revolution 4.0. The Merdeka Belajar Kampus Merdeka (MBKM) or Freedom to Learn-Independent Campus program initiated by the Directorate General of Higher Education in the Ministry of Education and Culture Indonesia has organized the Certified Internship and Independent Study (MSIB) Program which provides real learning experiences for students. The Marketing and Public Relations (MPR) of the program implements a Cyber Public Relations strategy through Instagram @magangmerdeka to disseminate information and interact with students. This study aims to describe the Cyber Public Relations strategy implemented by the MPR Department in increasing student participation in the MSIB batch 4, 5, and 6 program through Instagram. The method used is descriptive qualitative with a case study approach. Data were collected through in-depth interviews and document studies from the @magangmerdeka account. The results showed that the MPR Department implemented a Cyber Public Relations strategy based on Holtz's theory, namely strategic with the Feature, Advantage, Benefit approach; integrated using pillar content and Integrated Marketing Communication (IMC); targeted with a specific audience; and measurable through engagement rate, impression, conversion rate, and the AIDA model which emphasizes Awareness & Interest. Obstacles include the continuity of IMC messages and communication limitations due to the "No DM Service" policy. The PESO Model approach was also applied to increase audience reach and interaction. Although data on clicks or direct registrations from Instagram is not yet available, user interactions indicate the important role of Instagram in encouraging potential participants to register. Thus, the Cyber PR strategy through Instagram has proven effective in increasing student interest in the MSIB Kampus Merdeka Program.

Enhancing Communication Skills for Akademi Digital Lansia Facilitators through Online Training in Makassar and Kendari

2025-03-20T09:38:22+07:00

Online classes are a training approach that utilizes technology to increase training effectiveness, flexibility and interactiveness, at formal and non-formal education levels. This article explored communication skills in optimizing the Tular Nalar Training of Trainers (ToT) digital class. In the context of ToT, the Tular Nalar online class allowed prospective facilitators to participate directly via virtual space, the material could be accessed at any time and was equipped with interaction via WhatsApp groups. The Tular Nalar ToT program aimed to produce Sekolah Kebangsaan Facilitators and Akademi Digital Lansia, which was held in 38 provinces in Indonesia. January 2025 noted that ToT involved 3,481 participants who took part in online training to become facilitators who would deliver material about the Tular Nalar Program. This article used a qualitative descriptive approach in two cities, Makassar and Kendari, especially in the implementation of Akademi Digital Lansia. The in-depth interviews and observations in this article provided an analysis and description of the communication challenges of trainers and potential facilitators during ToT in online classes. Technological barriers, materials provided, and interactions required to ensure that facilitators were competent in delivering Akademi Digital Lansia materials. Prospective facilitators also face time differences during ToT, lack of interaction, limited discussion space, and material that was not fully understood. Interestingly, with these various limitations, these problems could be overcome with open interaction and good communication between trainers via WhatsApp, both individually and in groups. This showed that every facilitator and trainer needed to develop communication skills, local context, and technological support to become a good facilitator in implementing Akademi Digital Lansia Program.

Social Marketing Strategy of Youthfel Indonesia in Effort to Realize the Right to a Good and Healthy Environment in Yogyakarta in 2023-2024

2025-03-19T19:39:42+07:00

Feminism in popular culture has developed significantly, especially in the representation of women in the entertainment industry. Third-wave Feminism or post-feminism presents an image of women who are free, independent and empowered, but still attached to the values of femininity constructed by the media. As one of the world's musicians who raised the theme of women's empowerment, Katy Perry successfully brought the concept of post-feminism by presenting the image of modern women through her music. Therefore, this research aims to find out the image of women constructed by Katy Perry through the song lyrics and video clip Woman's World. The research was conducted using Roland Barthes' semiotic method to reveal the signs of post-feminism in the song lyrics and video clip. The results found that Katy Perry's performance is in line with the concept of post-feminism which shows women as a figure full of freedom, independent, but sexually objectified and individualist.

Family Interpersonal Communication in Overcoming Teenage Bullying Behavior in Medan City

2025-02-13T14:36:35+07:00

The emergence of the behavior of teenagers who experience character growth often shows negative behavior such as bullying. Based on data from the National Commission for Child Protection, the number of bullying cases among Indonesian teenagers is in fifth place out of 78 countries with the highest number of bullying cases. Efforts to eliminate this action by using family communication. The role of interpersonal communication in the family as a form of overcoming bullying behavior in adolescents. This research uses a qualitative descriptive method which aims to collect data related to family interpersonal communication, in this case carried out by parents in dealing with bullying behavior among teenagers in Medan City. The data collection technique in this research uses interview techniques with parents who have teenage children who are victims of random bullying, observation of activities carried out by parents with children in dealing with bullying behavior in children as well as documentation in the form of other supporting documents. The results of interpersonal communication research conducted by parents with teenagers in dealing with bullying behavior by communicating openly, honestly and being able to listen can prevent bullying behavior among teenagers. The role of the family must be to build communication between parents and children so that it runs smoothly, by actively listening and showing love and attention, so that the tendency of bullying behavior can be prevented and stopped by parents in the family.

AIA Vitality Women’s 10K Event Management by AIA Indonesia in an Effort to Increase Indonesian Women’s Health Awareness

2025-04-24T12:30:46+07:00

AIA Vitality Women's 10K is a running event organized specifically for women as a commemoration of International Women's Day. This event was held by the insurance company AIA Indonesia in Solo City which was attended by approximately 1000 participants with the majority of women. This research is intended to find out how the AIA vitality women's 10k event management strategy as an effort to increase women's health awareness in the field of sports. This research uses a descriptive qualitative approach method. The data sources used are primary data by conducting interviews with participants and organizers, and secondary data by conducting content analysis through social media instagram. The data analysis technique used in this research is data reduction, data presentation, and conclusion drawing. To ensure accurate data, this research uses data triangulation as part of obtaining data that can be accounted for.

Branding Piety and the Mediatization of Da’wah through Digital Content

2025-03-21T15:21:03+07:00

The rapid development of digital media has significantly reshaped the landscape of Islamic da’wah, leading to a redefinition of piety and religious expressions within contemporary Muslim societies. This research explores how mediatization and branding strategies reframe Islamic da’wah through the production of digital content on platforms such as Instagram, TikTok, YouTube, and Spotify. The study aims to critically analyze how elements of media logic speed, aesthetics, emotionality, and interactivity influence the presentation and perception of piety in the digital public sphere. Employing a qualitative descriptive method with an exploratory content analysis approach. Results reveal that piety is not merely internalized but also constructed, commodified, and algorithmically mediated through strategic branding techniques, such as visual identity formation, emotional storytelling, positioning, and audience loyalty cultivation. While digital media expands the reach of da’wah, it also risks reducing spiritual values into performative symbols shaped by market attention and algorithmic virality. This study underscores the need for critical awareness of mediatization effects and offers new insights into how Islamic da’wah must adapt without losing its transformative spiritual essence in an era of digital hyperconnectivity.

The Contestation of Women’s Movement on Digital Media

2025-02-25T12:08:49+07:00

This paper aims to describe the contestation of women’s issue regarding sexual violence in digital media. The study focuses on how Aliansi Cinta Keluarga (Family Love Alliance/AILA) resists the discourse of anti-sexual violence. This research uses feminist postcolonial framework to describe how the contestation of discourse employed by AILA takes place through digital media. Postcolonial framework embraces diversity within the women's movement in the Global South. However, the scholarships aware that the acknowledgement towards diversity will be used by local elites to mask their domination which tends to marginalize women. Based on the assumption, the question offered is how AILA employs texts on digital media that contest women’s equity discourse in Indonesia. The research conducted digital ethnography for data collection. Data were collected through several methods, including observation on social media, webinars and off-line events. This research finds that AILA refuses gender equity discourse employed by feminist Muslim in Indonesia. They keep fighting feminist Muslim as they want to highlight their resistance as a form of difference. Furthermore, AILA, on one side, rejects western feminist discourse, yet, on the other side, they replicate the way western feminist reproduces the discourse.

Producer Strategy in Distribution of Yogyakarta Special Fund Documentary Film “YK48”

2025-03-20T10:37:32+07:00

Documentary films face challenges in distribution, especially in reaching a wider audience. This study analyzes the distribution strategy of the documentary film "YK48," funded by the Yogyakarta Special Fund (Danais) by Pehagengsi. Using a qualitative approach with a case study method, data was collected through in-depth interviews, observations, and document studies. The study results show that the distribution strategy of "YK48" focuses on community screenings as the main channel, supported by film festivals, social media, and collaboration with alternative screening spaces. This community-based approach allows the film to reach more audiences even though it does not prioritize distribution in cinemas or digital platforms. The film won an award at the 2023 Tanah Lado Film Fest and received a recommendation from the Indonesian Film Festival (FFI). This study confirms that a community-based distribution strategy can be an effective model for independent filmmakers to expand the reach of documentary films in Indonesia.

Instagram Social Media Content Management @Beraucoal.id through CSR Program in Building Corporate Image in 2023

2025-02-27T23:17:25+07:00

Mining activities often receive mixed reviews from the public, depending on the benefits felt and the negative impacts caused. In 2023, PT Berau Coal was considered successful in implementing various company initiatives, such as providing educational facilities, community empowerment programs, environmental conservation, humanitarian assistance, and health programs, which led to it winning a number of awards related to the Corporate Social Responsibility (CSR) program. A well-managed CSR program plays an important role in creating a positive perception and building and maintaining a company's image in the eyes of the public. As one of the largest companies in the mining sector operating in Berau Regency, East Kalimantan, PT Berau Coal utilizes the Instagram platform @beraucoal.id as an effective means of communication. In managing its content, Instagram @beraucoal.id has characteristics that reflect the company's identity through consistent visual design and the right choice of colors. This study aims to analyze the management of Instagram social media content @beraucoal.id through the CSR program in building the company's image in 2023. A qualitative approach with a case study method and the theory of four media management functions according to Morissan (Planning, Organizing, Actuating, and Controlling) were used in this study, with data obtained through documentation and interviews with related parties in the management of the company's social media. The results of the study indicate that the Instagram account @beraucoal.id has carried out the stages of content production management which include planning, organizing, implementing, and supervising. In addition, the management of Instagram content @beraucoal.id also applies the SOME perspective (Share, Optimize, Manage, Engage) by Regina Lutrell. However, in its implementation, several stages have not been implemented optimally, such as at the Share stage, especially at the connect point in terms of communication and interaction through the comment’s column and direct messages. Likewise, at the Optimize stage, especially at the Listen & Learn point, where @beraucoal.id has not been fully optimal in listening, monitoring, and responding through the mention feature on Instagram. By improving and optimizing these two stages, @beraucoal.id Instagram content management can be more effective in increasing engagement and strengthening the company's positive image on social media.

Virtual Communication War in Protests Against the 2024 Election Law in Indonesia: A Netnographic Study on X Hashtags

2025-03-20T21:26:02+07:00

This study analyzes virtual communication related to opinion wars on social media concerning the rejection of the revision of the Local Government Election (Pilkada) Law in 2024 in Indonesia. A qualitative approach using a netnography method is employed to examine the contestation of two hashtags on X social media: #KawalPutusanMK and #Indonesiabaikbaiksaja. The hashtag #KawalPutusanMK is used by the public as a form of protest against the revision of the 2024 Local Government Election (Pilkada) Law, which is perceived as lacking transparency and threatening democracy. In contrast, the hashtag #Indonesiabaikbaiksaja emerged as a counter-hashtag supporting political stability and government policies. The results show that interactions on the #KawalPutusanMK hashtag are significantly higher than those on #Indonesiabaikbaiksaja, which tends to be viewed as a propaganda tool by social media users. Furthermore, the #KawalPutusanMK hashtag successfully mobilized public opinion through a strong narrative that was considered authentic, while the #Indonesiabaikbaiksaja hashtag faced many negative accusations. This research reveals how social media serves as an important arena for shaping public opinion and how perceptions of authenticity influence the effectiveness of a movement.

From Fandom to Social Movement: Indonesian NCTzen’s Reception of the NCT x Starbucks Boycott

2025-03-20T20:41:02+07:00

This research aims to analyze the reception of NCT fans (NCTzen) in Indonesia towards the boycott of the collaboration between K-pop idol NCT and Starbucks, which occurred in the context of the boycott movement of products affiliated with Israel. The collaboration is seen as ignoring the ongoing social context. Where K-pop fans, especially NCTzen, show a high level of sensitivity to social issues and have high expectations of their idols and the brands they collaborate with. This research used a qualitative approach with an in-depth interview with NCT fans in Indonesia. The snowball sampling technique was used to select respondents based on certain criteria, such as religious background, status as a student or worker, and fandom community involvement. The research used Stuart Hall's theory of reception analysis, which includes three leading positions: dominant hegemonic position, negotiated position, and oppositional position. The interviews showed the dominance of positive reactions from fans to the boycott movement and the dominance of negative reactions to the collaboration, as well as changes in supporting their idols after the collaboration contract ended. The results of this study indicate that fans' reception of individual backgrounds can influence their attitudes towards idols and collaborating brands. This confirms that K-pop fandom is not just an entertainment community, but also has a high social awareness. This study also highlights the importance of considering social contexts in marketing strategies, especially in collaborations between celebrities and global brands.

Decoding Cancel Culture Representation: A Semiotic Content Analysis of Korean Movies and Series

2025-03-20T01:18:24+07:00

Cancel culture is a collective practice where individuals hold public figures accountable for actions or statements that violate social, cultural, ethical, or moral norms. In South Korea, this phenomenon has been long ingrained, amplified by active social media use and the spread of the Korean Wave (Hallyu) through K-pop, films, and dramas. The entertainment industry serves as a lens to explore how Korean society enforces ethical values, particularly through cancel culture. This study examines how cancel culture is portrayed in selected Korean films and dramas. Using a constructivist paradigm and a qualitative approach, the research applies Roland Barthes' semiotic analysis (denotation, connotation, and myth) to identify its representation. Findings reveal that the media significantly shapes public perception. Characters affected by cancel culture face severe personal and professional consequences, although rehabilitation depends on societal acceptance. Reflecting the reality of cancel culture in Korean society finds the involvement of influencers or public figures who are involved in scandals/rumors as the cause, resulting in negative comments and social condemnation that leads to career loss or social exclusion.

The Role of Content Marketing in Building the Branding of the Mayor of Baubau During the Nomination Period

2025-03-17T12:46:30+07:00

In the digital age, content marketing has emerged as an efficient strategy for brand development, particularly for local leaders such as the mayor of Baubau. This study examines the impact of content marketing on the branding of the mayor of Baubau throughout the candidacy phase. Data was gathered via interviews and social media content analysis, employing a qualitative methodology and case study framework. The study's results indicate that content marketing has effectively cultivated a favorable perception of the mayor of Baubau as a leader who is kind, approachable, inclusive, and with a clear vision. Campaign videos and motivational storylines have proven effective in increasing community engagement and strengthening brand identity. However, the challenge lies in preserving message consistency and handling communication crises. The results of this study indicate that content marketing is crucial for garnering voter support .

Content Management Strategy of Instagram Social Media Koneksi Studio in Attracting Consumer Interest in 2024

2025-03-20T00:20:29+07:00

Social media has become an important marketing tool for businesses to attract consumers. Instagram, as one of the popular visual platforms, has become an effective marketing tool for the photography industry, including Koneksi Studio. This research aims to analyse the Instagram social media management strategy applied by Koneksi Studio in attracting consumers in 2024. The theory used is The Circular Model of SOME by Regina Luttrell in her book social media How to Engage, Share, and Connect. This research method is descriptive with a qualitative approach. The data collection technique is an interview with the manager of Koneksi Studio and the social media specialist of Koneksi Studio. This research uses source triangulation for data validity techniques. From the results of the study, it is known that content management on Instagram social media, the share aspect starts with understanding the purpose of using social media for studio connections. The optimise aspect, namely by making a schedule of posting hours and utilising the features available on Instagram. The management aspect is done by managing and evaluating Instagram content regularly. In the engagement aspect, namely establishing good relationships with online communities such as involving influencers, and also communicating with followers via Direct Message to get instagram exposure for the content produced.

Exploring the Interaction Objectives of Digital New Venture Groups in Entrepreneurial Education (Analysis of Multiple Goals Theory)

2025-02-19T16:09:10+07:00

Educating students in entrepreneurship is a way to enhance the number of entrepreneurs. At the higher education level, it is executed by incorporating entrepreneurship courses into the curriculum with particular emphasis. Attention must be directed towards various stakeholders, particularly the institutions that facilitate entrepreneurship education, to ensure that the program enhances not only quantitative outcomes (the number of new student ventures) but also qualitative outcomes (sustainable new ventures), even after the completion of the educational process. The presence of multiple objectives among members of the digital new venture group for interaction is a significant issue that requires additional investigation in this study. This research uses the Multiple Goals Theory framework in interpersonal communication to delineate the objectives of interaction as perceived by each member of the new digital venture group. The study employed a quasi-qualitative methodology, incorporating in-depth interviews, observations, and recording, involving 15 student participants from the new digital venture group and the facilitator. Every student in the new digital venture group possesses interaction objectives classified into three categories: instrumental goals, interpersonal goals, and identification goals. This study demonstrates that Multiple Goals Theory indicates the interaction objectives of students in the new digital venture group encompass primary goals, mostly categorized as instrumental goals, specifically aimed at achieving an optimal course evaluation and developing a new venture. In this study, secondary interaction goals, which are theoretically intended to impede the attainment of primary interaction goals, instead facilitate the fulfillment of those basic goals.

Narrative Network Analysis on Social Media Concerning the XYZ Ministry in Indonesia: Constructive Criticism vs. 'Pseudo-Haters'

2025-04-06T09:39:46+07:00

This article analyses the network of narratives circulating on social media regarding the XYZ Ministry in Indonesia, focusing on distinguishing between constructive criticism and the activities of "pseudo-haters." Criticism of government institutions on social media often intertwines with destructive and constructive negative narratives. Through narrative network analysis, this research aims to identify interaction patterns and information dissemination that indicate the presence of groups spreading unfounded negative narratives classified as "pseudo-haters." Social media has emerged as the primary platform for the public to express aspirations and criticisms; however, it is also susceptible to spreading harmful narratives that tarnish the institution's image. This article employs a narrative network analysis approach to identify key actors, narrative themes, and information dissemination patterns related to the XYZ Ministry. The research results are anticipated to map the current narrative landscape and uncover the presence of "pseudo-haters" groups that may contribute to the spread of factually unfounded negative narratives. These results are expected to provide a deeper understanding of the dynamics of criticism and the dissemination of negative narratives on social media, along with their implications for Ministry XYZ's reputation and public communication.

Subject and Abject: TikTok as a Playing Space in Constructing Self-Identity for Women in the Digital Era

2025-05-05T16:09:56+07:00

This article examines the role of TikTok as a playing space in relation to women's identity construction, focusing on the concept of "subject" and "abjects" inspired by Julia Kristeva's thinking. TikTok is an increasingly popular social media platform, not only a medium for creative expression, but also a dynamic space where women negotiate, construct and deconstruct their identities through the content they produce and consume. They utilize platform features, such as challenges, filters, and trends, to shape and display their identities. This article uses netnography methods to analyze digital cultural practices on TikTok. Observing female users interacting, creating, and responding to content related to self-identity. Data were collected through participant observation of activities on the platform, analysis of video content, and comments that emerged, to understand the dynamics of identity formation in a digital context. The research findings reveal that TikTok functions as a liminal space where the boundaries between "subjects" (identities that display their selfhood) and "abjects" (identities that are rejected or considered taboo) become blurred or fluid, allowing women to explore complex aspects of themselves that are often marginalized in traditional social contexts. Women as active subjects, produce content for their own pleasure, not to please the male gaze, but this becomes problematic when they follow the logic of the media in presenting themselves. This article makes a significant contribution to the understanding of the dynamics of gender identity construction in the digital era, as well as the implications of social media as a play space that facilitates the construction of self-identity.

The Role of Interpersonal Communication in Maximize the Use of QRIS in The Street Vendor Environment of UIN Raden Intan Lampung

2025-04-15T11:24:45+07:00

QRIS is a digital payment method that makes it easy for users to carry out buying and selling transactions. Currently, using QRIS has become a transaction style that is popular, especially among young people. However, there are still many business actors who have not utilized RIS in the transaction process. With this background, this research aims to analyze and provide solutions for maximizing QRIS using an interpersonal communication approach and it is hoped that QRIS as a digital payment system will be able to provide easy transactions for traders and consumers, thereby potentially increasing sales volume. By using descriptive qualitative methods, researchers will examine the extent to which interpersonal communication is effective in encouraging the use of QRIS by street vendors and the research results are expected to show that good interpersonal communication such as direct education, demonstration of use, and persuasive approaches play an important role in increasing traders' trust and interest in using QRIS optimally. so that in the end optimal use of QRIS has a positive impact on increasing sales turnover.

Narrative Fractures in Policy Communication: Framing and Public Sentiment on Indonesia’s Free Nutritious Meals Program

2025-03-20T22:07:47+07:00

The "Makan Bergizi Gratis" program, initiated by the Indonesian government and amplified by the media outlet Tempodotco, has triggered widespread public discourse. This study aims to examine how the program is framed in official media narratives and how it is received by the public. Using a multi-method textual analysis approach, the research combines keyword frequency analysis, non-negative matrix factorization (NMF) topic modeling, sentiment classification, and manual framing analysis. Two datasets were analyzed: structured video descriptions representing the official narrative, and 1,048 user comments capturing public sentiment. The results reveal a significant divergence between the two discourses. Official descriptions emphasize positive, policy-driven messages—highlighting nutritional benefits, administrative strategy, and global benchmarking. In contrast, public responses are dominated by negative sentiment, marked by skepticism, financial concerns, and political criticism. Common themes in the comments include distrust toward government implementation, humor and sarcasm (e.g., “omon-omon”), and comparisons to more established foreign programs. The sentiment analysis confirmed that over half of public comments carried negative emotional weight. These findings underscore the complexity of digital policy communication, especially in politically charged environments. The study contributes to communication research by illustrating how media framing and audience interpretation interact in digital spaces. It also highlights the necessity for more responsive and transparent public communication strategies in large-scale policy initiatives.

Semiotic Analysis of Comments on X: The Role of @um_fess in Shaping Public Opinion on the Non-Cash Payment Policy at UM

2025-03-30T20:05:08+07:00

The era of digitalization is an era where digital technologies such as computers and the internet play a major role in various aspects of human life. This era brings a lot of progress and convenience to human life, especially in the economic field. This can be seen from the payment system that began to shift from cash or cash to cashless or the use of e-wallets as payment transactions. This study aims to determine the role of social media X, especially on the @um_fess account, in forming public opinion on non-cash payment policies on the UM campus. In addition, this study wants to find out how social media can strengthen or change public opinion by connecting it with other signs in the social media environment. Researchers also want to know the interpretation of the formed public opinion. This research was conducted using the Content Analysis method with a qualitative approach and refers to the Diffusion of Innovation Theory and Semiotics Theory by Ferdinand De Saussure. The results of this study found that Twitter, especially the @um_fess account, has a role in shaping public opinion regarding non-cash policies on the UM campus. The public opinion formed mostly leads to negative comments and some there are also positive and neutral comments.

The Adoption of Korean Slang on X by Indonesian Students: A Social Identity Approach

2025-03-21T19:04:55+07:00

Social media has become an essential platform for cultural exchange, allowing Indonesians to engage deeply on a global scale. This study examines how the exposure to Korean culture (K-Culture) on X influences the adoption of Korean slang among Swiss German University students. Using Henri Tajfel’s Social Identity Theory as a foundation, the research explores whether adopting common Korean terms reflects a sense of belonging and affects perceptions of national identity. This qualitative study collects data through direct interviews and observations with university students who interact with Korean culture content on X. Findings suggest that while some students experience a subtle shift or blending in cultural self-identification, others maintain a strong attachment to their Indonesian identity. Many view their use of Korean slang as a way to express admiration for Korean culture and connect with global communities, rather than a rejection of their Indonesian roots. This highlights the role of social media in shaping linguistic behaviour and cultural influence, contributing to wider discussions on digital identity and language adaptation in Indonesia.

Promotion of Local Designers at the Jogja Fashion Week 2023

2025-02-28T21:38:38+07:00

Jogja Fashion Week (JFW) is an annual event initiated by the Department of Industry and Trade of the Special Region of Yogyakarta (Disperindag DIY) to promote local designers and strengthen Yogyakarta’s position as a national and global fashion hub. This study aims to analyze the promotional strategies implemented by Disperindag DIY to enhance the exposure of local designers through Jogja Fashion Week 2023. This research employs a qualitative descriptive method with a case study approach. Data were collected through in-depth interviews with relevant officials, observations, and documentation from various sources. Data analysis was conducted using data reduction, data presentation, and conclusion verification methods. The findings reveal that the promotional strategies used a promotional mix consisting of publicity through digital promotions of social media Instagram and websites, advertising on various digital platforms, direct marketing through exhibitions and fashion shows, as well as word-of-mouth promotion supported by influencers. A SWOT analysis highlights that the primary strength of JFW 2023's promotional strategy is its long-established reputation and full support from the DIY government. However, challenges remain in terms of limited promotional budgets and competition with international fashion brands. The study concludes that the implemented promotional strategies have successfully increased local designers' participation and the exposure of their products to a broader market. However, improvements in promotional management and stronger collaborations with stakeholders are still necessary to enhance promotional effectiveness in the future.

Marketing Communication Strategy of Pesona Maidah Bakery Based on Personal Selling in 2024

2025-04-15T14:08:29+07:00

This study aims to describe the marketing communication strategy based on personal selling implemented by Pesona Maidah Bakery in 2024. Employing a descriptive qualitative approach, data were collected through structured interviews and field observations and analyzed using Miles and Huberman's model. The findings reveal that personal selling was carried out intensively and relationally by sales personnel through strong interpersonal approaches, including empathetic communication, suggestive persuasion techniques, product sampling, and attractive promotional offers. Sales agents actively targeted strategic locations such as traditional markets and public areas to find prospective customers, fostered emotional connections through informal conversations, and maintained customer loyalty via follow-up communication on WhatsApp. The product advantages communicated include the use of premium ingredients, absence of preservatives, and daily fresh production. The analysis indicates that this strategy effectively fosters emotional closeness, builds trust, and enhances customer loyalty. The personal selling strategy of Pesona Maidah Bakery reflects the principles of Relationship Marketing, emphasizing not merely transactional outcomes, but the development of long-term relationships with consumers through human-centered, adaptive, and consistent communication.

Media Relations Activity of Daerah Istimewa Yogyakarta Regional Government Public Relations in Fostering Good Relations with The Mass Media 2024

2025-02-27T17:43:19+07:00

The Special Region of Yogyakarta (DIY) Regional Government is the example of a unique case in handling media relations. Different structures of governance may have an impact on the media relations that are run by the Special Region of Yogyakarta Regional Government Public Relation. Nevertheless, seeing how open the government public relations team is in catering the media needs, the author is interested to learn more about how the Public Relations activities of the DIY Regional Government establish and maintain effective media relations to foster positive public perception and ensure the successful dissemination of information. This study examines the media relations activities of the Daerah Istimewa Yogyakarta (DIY) Regional Government's Public Relations division in fostering good relationships with the mass media in 2024. In the modern era, where transparency and information sharing are vital, establishing strong media relations is essential for the government to effectively communicate policies and initiatives to the public. The research aims to identify how the DIY Public Relations department navigates media relations, focusing on strategies that are used to maintain positive relationships with journalists and media outlets. This research was conducted by qualitative methods, including interviews with DIY regional government public relations staff and media representatives, the study explores how the regional government maintains good media relations practices while ensuring that the activities carried are aligned with public relations concepts. According to the findings, the DIY Public Relations department takes a proactive and open approach, not only a personal approach but also an institutional approach. They also make sure journalists have easy access to information by developing an Early Warning System (EWS). In conclusion, the Yogyakarta Special Region Provincial Government's Public Relations team utilizes both personal and institutional approaches to foster positive media relations. Their proactive strategies, including the development of an Early Warning System, ensure effective communication and transparency with the media, supporting a strong public perception.

YouTube, Public Discourse, and the ‘Makan Siang Gratis’ Program: An Analysis of Toxicity Comments on the Liputan6 Channel

2025-02-25T22:06:34+07:00

This study investigates the toxicity of comments on the ‘Makan Siang Gratis’ Program features on the Liputan6 YouTube Channel. Using the Toxicity Comment Analysis Method, the study aim to identify, measure, and understand the level of toxicity in user comments. Data were collected through the Communalytic platform, which facilitates automated data retrieval from the official YouTube API. This tool was used for comment scraping, which was then analyzed using the toxicity analysis feature to obtain toxicity scores based on indicators such as the severity of comments, hate speech, target identity, and threats contained within the comments. The findings show that while most comments had low toxicity scores, some comments exhibited higher levels of toxicity, particularly in the categories of severe toxicity and profanity. Comments with higher toxicity scores have the potential to disrupt constructive conversations and create polarization among user, diminishing the quality of interactions. Several toxicity, although rare, tends to trigger strong emotional responses, escalate conflicts, and lower the overall quality of discourse. Similarly, profanity and insults reduce the inclusivity of discussions, causing some users to refrain from participating. Identity attacks, though infrequent, can target individuals based on their characteristics and threaten the diversity of opinions in discussions. This study underscores the importance of moderation to manage toxic comments and maintain an online space that is respectful and inclusive.

Analyzing the Representation of Ganbaru Values in Anime Blue Period through Roland Barthes' Semiotic Approach

2025-03-19T14:12:46+07:00

Anime is a mass communication media that influences conveying a cultural message to the audience, so anime can show a country's culture. This study aims to analyze the representation of the ganbaru value contained in the character Yatora Yaguchi and how the anime can be an inspirational tool for the audience. This research seeks to identify how ganbaru values are packaged through signs, symbols, and audiovisuals. In this study, the researcher used a descriptive qualitative method and analyzed using Roland Barthes' semiotic theory. The sample used was purposive sampling, where data collection was carried out based on criteria relevant to the study. Based on the study's results, Yatora Yaguchi shows ganbaru values as follows: 1.) Hard Worker, 2.) Fighting to the Last Breath, 3.) Determined to Find a Solution and 4.) Never Give Up. There are also positive effects, such as not giving up easily, and negative effects from the pressure to high standards. With this analysis, it can be understood that the Yaguchi character is a representation of the form of ganbaru values in culture in Japanese society.

Empowered or objectified? Navigating Postfeminist Sexuality in Katy Perry’s Woman’s World Video Clip

2025-03-03T17:11:22+07:00

Transformation of Risk Communication in the Digital Age: Traditional Media to Digital Media in Maintaining Coastal Community Resilience

2025-02-27T11:07:00+07:00

Coastal communities face recurring threats from hydrometeorological disasters that are further exacerbated by climate change and land subsidence. Effective communication is needed to anticipate disaster losses. Currently, disaster communication has been transformed. What disaster transformation looks like is the subject of this research. This research was conducted qualitatively. The research took place in Demak Regency because this location is subject to flooding in Indonesia. Data was collected through in-depth interviews with communities in the district. The purpose of this research is to identify the role of WhatsApp Group Maritim BMKG in disseminating emergency information and its impact on risk perception, preparedness and collective response of coastal communities in disaster mitigation. The research found that disaster communication, which was initially conducted traditionally, has now been transformed into digital. Communication using BMKG's Maritime WhatsApp Group plays an important role in accelerating the dissemination of emergency information, building collective awareness and improving community response in disaster mitigation. WhatsApp shapes and develops the community's perception of disaster risk, which in turn influences preparedness and collective action.

Increasing The Capacity of MSME Product Sales Through Sales Promotion Advertisements on Social Media

2025-04-08T15:02:52+07:00

Sales promotion advertisements play an important role in increasing the capacity of MSMEs in terms of product sales and are able to influence purchasing decisions by providing stimulation to potential consumers. Sales promotions have an interesting aspect in stimulating potential consumers by providing discounts, holding contests, flash sales and loyalty programs, which are designed to increase customer interest and involvement. The purpose of the study is to explain the role of sales promotion advertisementsUMKM Astro Distro Fashionon social media to stimulate potential consumers. Types and approaches of research: qualitative descriptive research type, using a case study approach. The object of research in UMKM Astro Distro Fashion, Sragen Regency, Indonesia. Types and sources of research data: (a) narratives from the main data source, namely informants of UMKM Astro Distro Fashion advertising activities; (b) results of observations of MSME sales promotion advertisements on social media. Informants consist of owners and managers of UMKM ADF, creative content for UMKM ADF advertisements, consumers of UMKM ADF. Data Validation: guaranteeing the validity of data with source triangulation, method triangulation. Data analysis techniques: using an interactive inductive logic modelMile and Huberman. Conclusion: Sales promotion advertising can increase the sales capacity of MSME products by increasing their frequency and depth. MSME Astro Distro Fashion carries out sales promotion advertising activities through flash sale strategies, discounts, lottery coupons by paying attention to time, new items, making items go viral quickly, the amount of sales value and risk.

Fear of Missing Out (FOMO) and Scarcity Strategies: A Qualitative Exploration of Consumer Communication with Flash Sales on E-Commerce Platforms

2025-04-27T21:17:17+07:00

This research investigates the impact of the psychological concept of Fear of Missing Out (FOMO) and scarceness marketing strategies on consumer interactions and behaviors during ecommerce flash sales. A qualitative approach was selected to delve into emotions, experiences, and cognitive aspects of decision-making through in-depth interviews with active online shoppers. Results show that FOMO is linked to an increase in feelings of volatility and escalation, which encourages greater and more rapid emotion-laden purchasing behavior that is not thoroughly reasoned out. Countdown clocks and limits on available stock are scarcity strategies that increase the intensity of value placed on the items which make them more desirable and exclusive. Furthermore, the study revolves around consumers’ perception of flash sales—extensively shared on social media and other peer networks—illustrating that their personal and social narratives often fuel a collective feeling of urgency. This underscores powerful intersectional dynamics of modern corporate marketing strategies and consumer behavior vis-a-vis the approaches that need to be adopted, especially from an ethical standpoint, in e-commerce business systems.

Representation of Political System in Song Lyrics of “Only The Young”: A John Fiske Semiotic Analysis

2025-04-29T14:08:13+07:00

This study shows the meaning of the political system in the lyrics of the song "Only the Young" using John Fiske's semiotic analysis as a novelty in research. This study uses a qualitative approach that aims to gain an understanding of human or social phenomena by providing an in-depth description that can be explained in words both natural phenomena and human engineering results. This study focuses on the meaning of signs in the text through three levels of semiotics from John fiske, namely the level of reality, the level of representation, and the level of ideology.

Representation of Sexual Violence Survivors in Cinta Pertama Ayah Movie

2025-03-20T15:43:25+07:00

Lived experiences, trauma, stigma, and recovery are complex emotional and psychological issues which survivors of sexual violence deal with, which are often portrayed in the media including movies. This study aims to analyze how survivors of sexual violence are represented in the film Cinta Pertama Ayah. This study will identify and interpret the signs and symbols used in the film to depict survivors of sexual violence, exploring the emotional and psychological impacts experienced by the victims. The theory used is Roland Barthes' semiotic theory, which helps to explore signs and symbols in the narrative and key scenes that represent the traumatic experiences of survivors. This study is qualitative descriptive. The sampling technique applied is purposive sampling, with scene criteria (scenes, dialogues, settings) that depict survivors of sexual violence, sexual violence survivor characters. Data collection techniques in the form of observation are carried out by watching in depth scenes that present survivors of sexual violence, and data validity is tested using the triangulation method. Data analysis uses Barthes' semiotic model by identifying layers of denotative, connotative, and mythical meaning. The results of the study show that the meanings constructed by survivors of sexual violence in the film Cinta Pertama Ayah vary greatly, depending on the context and scenes shown. The film successfully depicts the traumatic experiences of survivors through visual and narrative signs and emphasizes the importance of emotional support from the surrounding environment in the recovery process.

Youth Communication Savvy: Improving Their Ability to Become a Reliable Communicator in the Digital Era

2025-03-21T03:09:45+07:00

In the era of rapid digital transformation, teenagers face unique challenges in developing effective communication skills. Although they are digital natives, many adolescents lack the competence and awareness needed to communicate ethically and responsibly in both online and offline contexts. This community service activity aimed to strengthen the communication abilities of teenagers at Al-Ikhlas Jatipadang Mosque, South Jakarta. The program involved a series of steps, including situation analysis, planning, and implementation through counseling and practical exercises. Participants were introduced to the fundamentals of communication, the importance of polite behavior, and the principles of intelligent speech. They were also taught to recognize and correct common misconceptions—such as believing that communication is merely speaking or that it only occurs during intentional interaction. Practical sessions, including simulations of responding to online comments, helped reinforce the lessons. The results showed a significant improvement in participants’ understanding and communication skills, as indicated by pre- and post-test scores and participant feedback. The activity not only equipped teenagers with essential skills for navigating the digital world but also emphasized the importance of ethical communication, empathy, and social responsibility. The program highlights how community-based education can foster youth as positive communicators in society.

Creative Strategy Live Streaming on TikTok Skintific.id Account in Increasing Engagement During the 2025 Period

2025-02-28T22:02:51+07:00

TikTok, is one of the most famous social media platforms and has grown rapidly, especially for online marketing needs. TikTok has innovative and interactive features such as live streaming that allows brands to communicate directly with their audience to increase engagement and product marketing. @skintific.id has utilized live streaming to promote their skincare products, connect with customers, and provide incentives. With this feature, Skintific is able to record high engagement rates and build closer relationships with the audience. However, on the other hand @skintific.id must continue to compete with other companies such as Somethinc and The Ordinary, which also use different methods for live streaming. This research aims to analyze the live streaming creative strategy used by Skintific.id to increase user interaction and attract attention on TikTok. The method used in this research is a descriptive qualitative method. Data collection techniques using observation and interview techniques. The data validity test used in this research is the source triangulation technique to compare the data obtained from one informant with other informants. In addition, this study will also use method triangulation techniques to compare data obtained through interview techniques with data obtained through observation techniques. The data analysis technique uses the theory of miles, namely reducing data, presenting data, concluding data, and checking data validity. The results of the study show that to increase engagement, @skintific.id designs its live streaming schedule consistently so that it is easier for the audience to always watch it. The live streaming schedule is always updated through various social media platforms owned by Skintific.id. Regarding the content on live streaming @skintific.id always prioritizes the live streaming feature to promote their products, attract audience attention, and interact with users. In addition, in its live streaming sessions @skintific.id also always provides direct interaction, exclusive promotions, product demos, collaboration with influencers, consistent time, and differentiation in content. To display more interesting content and be able to increase engagement among its audience, @skintific.id regularly analyzes the live streaming activities carried out by its competitors, so that @skintific.id can display content that is superior in terms of visual composition and in terms of the host character.

Interpersonal Communication of Single Mother in Supporting The Continuity of Their Children’s Education During Adolescence in Yogyakarta

2025-03-20T22:17:52+07:00

Single mothers' interpersonal communication plays a crucial role in supporting their children's education during adolescence in Yogyakarta. This research aims to analyze and understand the interpersonal communication strategies used by single mothers to ensure the continuity of their children's education. This study uses a descriptive method with a qualitative approach, involving in-depth interviews with single mothers and adolescents as respondents. The results show that supportive interpersonal communication, such as providing emotional support, active listening, and positive feedback, can increase adolescents' self-confidence and engagement in the educational process. In interpersonal communication, verbal aspects (words, advice) and emotional aspects (empathy, affection) are essential for building strong emotional bonds. However, time constraints and economic pressures often pose challenges to maintaining consistent communication. This study concludes that despite various barriers, effective interpersonal communication remains a key factor in supporting adolescents' educational success.

Reconstructing Prabowo Subianto's Image in TikTok Content @partaigerindra: A Framing Analysis of the 2024 Presidential Election Campaign

2025-03-20T13:31:25+07:00

The development of social media has transformed political communication strategies, especially in election campaigns. TikTok has become one of the main platforms used to build political image through short video-based content. This research aims to analyze how framing in TikTok content of @partaigerindra account is used to reconstruct Prabowo Subianto's image during the 2024 presidential election campaign. By using descriptive qualitative method and Entman's framing analysis (1993), this study identifies the political communication patterns applied in shaping Prabowo's image. The results showed that the @partaigerindra account actively used framing strategies to change public perception of Prabowo Subianto, from a figure synonymous with the military to a figure that is more humorous and closer to the public, especially generation Z voters. The narrative built through TikTok content emphasized aspects of humor, closeness, and engagement in digital trends favored by Generation Z. In addition, TikTok's for You Page (FYP) algorithm plays a role in massively disseminating this content, increasing audience engagement, and strengthening Prabowo's positive image among young voters. This research provides insights into how social media can be used to reconstruct Prabowo Subianto's image during the 2024 elections and can be a reference for academics and digital campaign practitioners in understanding political framing strategies in the digital era.

Analysis of Cyber Security Challenges in Bandar Lampung: Impact on Digitalization, Religion, and Society

2025-03-16T13:28:59+07:00

This study aims to identify and analyze the challenges faced in cybersecurity in Bandar Lampung, focusing on its impact on the digital sector, religion, and society. This study uses a qualitative approach through interviews with a number of experts and practitioners in the field of cybersecurity, as well as related literature studies. The results of the study indicate that cybersecurity in Bandar Lampung faces various problems, such as lack of public awareness, lack of clear regulations, and challenges in protecting personal data and digital transactions. This study also found that cyber threats have the potential to disrupt religious activities and social interactions in society. In conclusion, increased awareness, education, and cooperation between the government, religious institutions, and society are needed to overcome these challenges.

Golden Dimsum’s Word of Mouth Strategy in Increasing Sales During 2023 - 2024

2025-04-15T14:39:07+07:00

This research explores the implementation of word-of-mouth (WoM) marketing strategy by Golden Dimsum to enhance sales performance during the period of 2023–2024. The strategy was selected for its effectiveness, low cost, and ability to establish strong customer relationships. Utilizing a descriptive qualitative approach, data were obtained through interviews and documentation and analyzed using the Miles and Huberman interactive model. The results indicate that the WoM strategy was executed through five key dimensions: talkers, topics, tools, talking part, and tracking. Promotional messages were naturally disseminated by loyal customers, as well as the business owner's family and acquaintances. The most frequently discussed aspects included product taste, pricing, and service quality. Instagram and TikTok functioned as the primary communication platforms, supported by direct engagement from the owner. Continuous monitoring of customer comments and reviews was conducted to maintain satisfaction. The study concludes that WoM marketing effectively sustained sales and expanded market reach, suggesting its relevance as a strategic model for micro, small, and medium enterprises (MSMEs) in the digital era.

Cyber Public Relations Strategy of PT Kilat Dotcom Indonesia in Enhancing Corporate Image Through Social Media Instagram in 2024

2025-03-19T20:06:00+07:00

In the rapidly evolving digital era, media companies are required to manage their positive image through effective communication strategies. PT. Kilat Dotcom Indonesia (Kilat.com), as a digital media company, faces challenges in increasing engagement and maintaining a positive image amidst intense industry competition. This study aims to analyze the Cyber Public Relations (Cyber PR) strategy implemented by PT Kilat Dotcom Indonesia (Kilat.com) to enhance corporate image through social media, particularly Instagram, in 2024. The research employs a qualitative descriptive method using in-depth interviews and documentation. The findings indicate that PT Kilat Dotcom Indonesia applies Cyber PR strategies based on Philips & Young’s (2009) framework, which includes four key elements: transparency, internet porosity, the internet as an agent, and richness in content and reach. These strategies enable the company to increase user engagement, build public trust, and strengthen its image as an informative and credible digital news provider. With these findings, PT Kilat Dotcom Indonesia can shape public perception of digital media companies and maintain its competitiveness in the digital media industry.

Marketing Communication Strategy through Social Media on TikTok Account @balemangrove_jrw to Increase Brand Awareness (November - December 2024 Periode)

2025-04-16T19:54:13+07:00

This study discusses the marketing communication strategy through TikTok social media on the @balemangrove_jrw account to increase brand awareness of the Bale Mangrove Jerowaru ecotourism destination. The background of this study is the high potential of social media, especially TikTok, as an effective promotional tool in the environmental tourism sector. This study uses a qualitative approach with a case study method. Data were collected through interviews, observations, and documentation. The results of the study show that the use of TikTok as the main promotional medium with attractive visual content, utilization of trends, and interactive communication strategies has succeeded in attracting audience attention, encouraging tourist visits, and increasing Bale Mangrove brand awareness. This strategy is balanced with an educational approach and collaboration with influencers to expand the promotion reach. In conclusion, TikTok is an effective medium for building the image of a tourist destination, especially among the younger generation who are active in the digital world.

Voicing Out Women Issue Through #MencatatPengalamanPerempuan on Instagram

2025-03-20T21:48:28+07:00

The rapid development of technology has changed the way humans access information and entertainment, offering the easier and quicker access to vast array of content, including discussions on gender equality or feminism. This research focuses on examining cyberfeminism within the context of Instagram, with a specific emphasis on the account of Kalis Mardiasih (@kalis.mardiasih). Cyberfeminism, is a theoretical framework, delves into the empowerment of women in the digital space, particularly on social media platform. Using a qualitative approach and employing the documentative content analysis method, this research analyzes the posts in the last 7 months on Kalis’s account that uses the hashtag #MencatatPengalamanPerempuan. By focusing on the content that associated with the mentioned hashtag, this research aims to explore how social media works as a platform for raising awareness about women’s issues. Through this method, the research seeks to shed light on the ways in which individuals like Kalis Mardiasih are leveraging Instagram as a tool for advocating for gender equality and amplifying women’s voices in the digital sphere. Contents that have been uploaded by Kalis Mardiasih in the decided period can be divided into three categories: (1) women in relationship with men (2) women in relationship and religious practice (3) women and their expression.

Online Promotion Strategy of Coffee Shop Carakita through Social Media Instagram to increase Sales in 2024

2025-03-20T17:57:33+07:00

This study aims to analyze the online promotion strategy carried out by CaraKita coffee shop through Instagram social media in an effort to increase sales in 2024. The background of this research comes from the rapid growth of the coffee shop industry in Indonesia, especially in Yogyakarta, which encourages business actors to utilize digital platforms as a promotional medium. By using the theory of online promotion strategy and promotion mix theory. The method used in this research is qualitative, with a descriptive analysis approach. The data in this study were collected through interviews and documentation. The findings of this study show that the main objectives of CaraKita coffee shop in implementing online promotion strategies are to reach new target markets and increase sales. This goal is achieved by utilizing three elements of the promotional mix namely advertising, sales promotion, and public relations. Of the three, the most relied upon is sales promotion because it is most effective in attracting attention and encouraging purchases.

The Role of Photographer-Client Interpersonal Communication in Improving Working Relationships and Satisfaction in Creative Agency Photography Services

2025-04-08T21:42:17+07:00

This study aims to analyze the role of interpersonal communication, between photographers and clients in efforts to improve working relationships and satisfaction in creative agency photography services. Good and effective communication between the two parties is considered very important in creating a harmonious working relationship and leading to increased quality and work results and client satisfaction. Using the Social Exchange Theory (SET), this study will examine how the photography process, such as trust, fulfilment of client expectations and desires, and commitment to creative photography projects. Data were obtained through in-depth interviews. with creative agency photographers and clients who have worked together in creative agencies. The results of the study show that open and transparent communication can improve better and stronger working relationships, enrich client experiences, and increase satisfaction with the results of the photos obtained. This study provides an understanding and insight into the importance of interpersonal communication in the context of the creative industry and how communication can stimulate overall work results and client satisfaction.

The Influence of Social Media on Policy Issues Central Java Government

2025-04-14T20:06:13+07:00

The use of social media as a new media era, which is also often referred to as the digital era, is digitalized. This study was conducted using a quantitative approach through surveys. The study runs from May to June 2024 at all stages, including the collection of primary data in the field. This study produced the main findings, among others: the community is not sufficiently exposed to various issues related to development programs or policies because only about 15.8% of the people of Central Java have been exposed to program/policy issues carried out by the Government in the last three years. The social assistance program (bansos) has received the highest public recognition compared to other programs, in line with the existence of the Social Assistance program which is run by the government very intensively to support the underprivileged. Public exposure to various types of social media and information channels owned by the Central Java Provincial Government is also relatively low. However, the level of public visits to social media and existing information channels is relatively good. The community also gives a relatively good assessment of the services provided by the managers of existing social media accounts, because they provide adequate responses and services for the various forms of interaction they make. Likewise, complaints, although still on a small scale, but the response given by officers or policy managers to the problems they complained about is considered very satisfactory.

The Construction Identity of “Jogja Noise Bombing” Music Community in Yogyakarta

2025-03-20T19:51:01+07:00

Music that is often listened to by many people generally has tonal harmony and is comfortable to listen to. However, there are some types of music that do not prioritize tonal harmony, one of which is noise music. Jogja Noise Bombing (JNB) is one of the noise music communities that developed in Yogyakarta. This community is a forum for noise music players in this city and is known for its experimental musical approach, using loud noises, ambient sounds, drones, circuit bending, and homemade synthesizers. Apart from being a space for self-actualization, JNB also plays a role in shaping and projecting a unique collective identity for its members. This research aims to understand how the identity construction of Jogja Noise Bombing community is formed through noise music and social dynamics within the community. Using a qualitative method with a constructivist paradigm and a phenomenological approach, this research involves observation, in-depth interviews with community members, as well as social media analysis and performance documentation. The results show that JNB's identity is formed through the merging of local elements of Yogyakarta with the global spirit of the noise movement. This research is expected to enrich the study of experimental music in Indonesia and open wider discussions about the relationship between music, identity and alternative culture.

Pentahelix Communication Model in Sustainable Village Development: A Study on Waste Management in Trangsan Village

2025-03-14T16:52:21+07:00

The purpose of this study is to explore the involvement of the role of the Five Elements in sustainable village development in the Pentahelix model communication concept in waste management in Trangsan village. The research method used is descriptive qualitative, with data collection techniques through interviews, FGDs, observations and documentation. The result of this study shows that the role of the five elements in the Pentahelix concept has advantages in each dimension such as the government as a policy maker, the business world as a facilitator, academics as coordinators, the community as implementers, and the media as an accelerator and information publication. The sustainable development process requires good communication between individuals and groups to optimize their respective roles and jointly contribute to efforts to improve the quality of life of the community. Thus, the Penta Helix model of sustainable village development strategy can be an effective model for realizing Sustainable Trangsan Village.

Reception of Audiences Aged 8–15 Years to Gimmick and Sarcasm in Windah Basudara's YouTube Content

2025-04-25T19:15:28+07:00

This study explores the audience reception of children and early teenagers (ages 8–15) toward YouTube content by Windah Basudara, known for his sarcastic style and repeated use of gimmicks. Using digital observation and content analysis methods, this research investigates how young viewers interpret media messages and how viral trends like “Brainrot” influence their media consumption behavior. Based on Stuart Hall’s encoding/decoding theory, findings indicate that young audiences tend to accept meanings hegemonically without critical reflection. These results highlight the urgent need for digital media literacy education at an early age.

Analysis Reception Cancel Culture Kpop Idol

2025-03-19T21:21:22+07:00

Social norms are shared rules that dictate acceptable behavior within a specific group, leading to social sanctions such as ostracism or reprimands. Online, these norms can manifest as Cancel Culture, commonly associated with boycotting individuals, brands, or companies for perceived offensive behavior. In the case of celebrities, this often involves fans calling for boycotts due to problematic actions. This research explores how audiences interpret media messages, guided by Stuart Hall's reception analysis theory, which acknowledges diverse interpretations based on social and cultural backgrounds. Specifically, it examines audience responses to the Moon Taeil controversy. Findings show that many fans support the cancellation movement against Moon Taeil, viewing it as a way to stand in solidarity with victims of sexual violence. This attitude reflects their experiences and loyalty to the NCT group. Social media discussions highlight the substantial impact of fan opinions on the issue, and official statements from SM Entertainment shape public understanding. Ultimately, supporting Cancel Culture is seen by many fans as the right course of action in response to the scandal.

The Influence of @musuem.benteng.vredeburg’s TikTok Content Attractiveness Toward Followers’ Visiting Interest

2025-04-15T16:36:42+07:00

This study explores how the attractiveness of TikTok content on the @museum.benteng.vredeburg account influences followers' interest in visiting the museum. The research used a quantitative explanatory method by distributing questionnaires to 366 respondents selected through convenience sampling. The analysis was carried out using simple linear regression. The test results show an influence between the dependent and independent variables at 49.1%. This study proves that the attractiveness of TikTok content @museum.benteng.vredeburg affects followers' interest in visiting.

Management Strategy of Instagram @cbp.rupiah as A Literacy Media to Enhance Public Understanding of Rupiah Currency by Central Bank of Indonesia 2024-2025

2025-03-19T03:51:41+07:00

Social media has become a strategic tool for public education, including financial literacy. Bank Indonesia utilizes Instagram @cbp.rupiah to enhance the Indonesian public’s understanding of Rupiah. This study aims to analyze the management strategies of the account and provide recommendations to improve its impact. Using a qualitative descriptive method, this research collects data through interviews, documentation, and literature studies, which are then analyzed using the Miles and Huberman model. The research findings indicate that the management strategy of the @cbp.rupiah Instagram account includes interactive content planning, utilization of Instagram features, and the implementation of a communication style that aligns with digital trends and the characteristics of the target audience. This approach aims to increase user engagement, strengthen interactions with the public, and deliver educational messages about Rupiah in a more engaging, easily understandable, and digitally relevant manner. This study recommends collaboration with educational influencers, increasing interaction through participatory content, and optimizing data analytics. With the right strategies, social media can serve as an effective tool for enhancing financial literacy in society.

Health Communication Study in the Digital Era: Analysis of Handling Diabetes Mellitus Discourse in Indonesia in 10 Years (2015-2025)

2025-04-22T12:50:19+07:00

Diabetes Mellitus (DM) sufferers globally continue to increase every year, based on data from the International Diabetes Federation (IDF), sufferers are projected to reach 783 million in 2045. Not only parents, diabetes cases also attack Indonesian children. This is certainly a severe issue that needs to be handled by various parties. This research was conducted to analyze various digitalization efforts carried out by the government, academics, business actors, media, and society within a period of 10 years (2015-2025) to reduce the number of diabetes sufferers in Indonesia. This research method uses qualitative with a Text Analysis approach. The theory used is the Pentahelix Model which involves five main actors, namely: academics, industry, government, community, and media. The research results show that the government is implementing the PTM, GERMAS, PIS-PK, GGL, and the National Campaign to Prevent and Treat Diabetes. Various digital communities were formed by the community, such as Sobat Diabet, Persadia, Blue Circle the Indonesian Diabetes Community, and SobatDIA. From an academic perspective, research on Diabetes was carried out from 2016 -2024 but the perspective was taken from the perspective of medical personnel communication and there were two studies on designing visual media to inform about diabetes in 2019 and 2023. It is hoped that the results of this study can become strategic recommendations for stakeholders in improving health communication to reduce the number of diabetes sufferers in Indonesia through various education on digital pages.

Instagram Social Media Content Production Management On the @mayakorneliaa Account as a Traveler Vlogger with a Focus on Content in The Country of Nepal

2025-03-18T00:32:46+07:00

This study analyzes the management of Instagram content production on the @mayakorneliaa account, which is independently managed by a travel vlogger with a focus on content creation in Nepal. In this phase of digital content, it is important to understand the content production strategies carried out independently. This study uses a qualitative method with a case study approach, then collects data in the form of interviews conducted via Zoom and analysis of Instagram content archives. This study refers to the POAC (Planning, Organizing, Actuating, Controlling) framework to examine each stage of the content production process. The results show that strategic planning, such as selecting destinations that are rarely covered and formulating main content themes, can increase visibility. Tools such as the DJI Pocket 3 camera were chosen for their portability and visual quality, supporting the production organization process. Content execution combines a structured rundown with spontaneous filming to capture authentic moments. Control is exercised through engagement metrics such as views, likes, and comments; one spontaneous piece of content achieved 5.3 million views, while one planned piece only received 12,000 views. This study also identified challenges faced by content creators when producing content in the target country, such as time and resource constraints. Data validity was maintained through triangulation between interview results and documentation. The conclusions of this study confirm that effective content production strategies and active audience engagement significantly contribute to the growth and engagement of independently managed travel vlogger accounts on Instagram.

Digital Communication Strategy of Instagram Account @hakimbicara as Public Speaking Education Media

2025-04-24T12:30:35+07:00

The @hakimbicara account is an Instagram social media account that focuses on delivering public speaking education messages. This research discusses the digital communication strategy carried out by @hakimbicara to deliver public speaking education messages on Instagram social media. The purpose of this research is to find out how the digital communication strategy carried out by @hakimbicara account in delivering educational information and to find out the application of The Circular Model of SOME theory in the communication process. This research uses descriptive qualitative methods and applies an interpretative paradigm. This research uses the theory of The Circular Model of SOME popularized by Regina Luttrell which consists of share, optimize, manage, engage. This research uses online and offline interview methods with sources from the account owner of @hakimbicara and three of his followers. Based on the results and discussion of research, Instagram social media @hakimbicara is very impactful for the followers to improve public speaking skills and get positive feedback from the audience. Besides that, success, there are obstacles and challenges faced by @hakimbicara account in delivering this public speaking education content.

Buttonscarves Branding Strategy Through Instagram to Increase Loyalty

2025-03-13T10:19:42+07:00

This study analyzes the branding strategy implemented by Buttonscarves through Instagram to increase customer loyalty. Buttonscarves, as a premium hijab brand, optimally utilizes Instagram to strengthen branding and attract consumer attention. With a descriptive qualitative approach, data was collected through interviews and documentation. The results of the study show that Buttonscarves uses a consistent visual branding strategy, digital campaigns, collaboration with influencers, and interactive features such as Stories and Reels to increase customer engagement. This strategy is effective in strengthening brand identity, increasing engagement, and building a loyal customer base. This study provides insight into how social media can be utilized as a branding tool and marketing strategy in the fashion industry.

Communication Apprehension of Indonesian Students in Sekolah Indonesia Makkah

2025-02-26T00:00:02+07:00

Students at Sekolah Indonesia Makkah (SIM), particularly those who are not proficient in the Indonesian language, face a significant challenge in terms of communication. Sekolah Indonesia Makkah is a school for Indonesian citizens who reside in Makkah. The President of the Islamic Republic of Indonesia established the Sekolah Indonesia Makkah in the Arabian Peninsula. This investigation pertains to the communication breakdown that was experienced by students of the Sekolah Indonesia Makkah. This event has the potential to enhance their academic performance, social interaction, and self-esteem. The purpose of this study is to identify strategies that can be implemented to address the communication crisis within the Sekolah Indonesia Makkah. This study employs the qualitative methods of case study research, which involves data collection through interviews, observation, and documentation. This study examines the strategies employed by educators to assist students in overcoming their challenges, as well as the experiences of students. The results of the study indicate that a supportive learning environment, the implementation of communication techniques, and positive reinforcement based on communication can effectively reduce students' anxiety regarding communication. This study contributes to the development of the theory of communication failure. In conclusion, the results of this study provide recommendations for educational institutions to develop a more inclusive teaching method that supports the growth of student communication, particularly in the context of classroom communication.

Framing Analysis: A Comparison of IDN Times and Detik’s Coverage on the Issue of Sexism on Political Campaign Billboard for the Sleman 2024 Regional Elections

2025-03-20T16:43:09+07:00

The campaign billboard of Sleman 2024 Regent and Deputy Regent candidate number 2 Harda-Danang has drawn controversy because it is considered to contain elements of sexism and contradict the principles of democracy. The billboard reads “Choosing a female imam (leader). Imam (leader) must be male” received attention from the media. This study chose Detik and IDN Times as objects because Detik is ranked first in the news media category, while IDN Times focuses on Generation Z and Millennials who dominate the 2024 election voters. The purpose of the research is to find out the news framing of the two media using the Robert M. Entman model. This study analyzed 6 news stories, 3 from IDN Times and 3 from Detik. The results show that IDN Times emphasizes the issue of gender equality, while Detik sees this event as an objective sequence of events.

Crisis Management of Negative Publicity on Waste Management in Yogyakarta (A Study of the Handling of Negative Publicity Related to Waste by the Yogyakarta City Tourism Office as a Tourism Destination)

2025-02-26T20:28:13+07:00

Crisis handling of negative news related to waste that is rampant in the city of Yogyakarta, affecting the Yogyakarta City Tourism Office to gain a negative image in the eyes of the public. The purpose of this research is to find out how the Yogyakarta City Tourism Office handles this problem. This research uses a qualitative approach with a case study method, where data is collected through in-depth interviews and data validation tests. The results obtained show that the waste management news faced by the Yogyakarta City Tourism Office is not the only problem. The crisis that occurred began with the emergence of various kinds of negative comments on the condition of the City of Yogyakarta. The conclusion of this research highlights the Yogyakarta City Tourism Office, how to handle negative news related to waste that can make the image of the Yogyakarta City Tourism Office even worse. The lack of dedication that is done makes it even murkier, from the view of local residents and even foreign tourists. This research was conducted to keep the reputation or image of the Yogyakarta City Tourism Office from getting worse, and Yogyakarta as a tourist destination.

Stereotype Representation of Healthy Skin of East Asian Women in Somethinc Skincare Advertisements

2025-02-28T13:43:23+07:00

This study analyzes the influence of the representation of the stereotype of healthy skin of East Asian women in Somethinc advertisements on beauty perception in Indonesia. Using Roland Barthes' semiotic approach, this research explores the visual signs in the advertisements to uncover how media reinforces global beauty standards that affect Indonesian women. The findings show that the use of a South Korean brand ambassador in the ad introduces and strengthens the beauty stereotype that women must have bright, smooth, and healthy skin. This creates pressure on Indonesian women, particularly younger generations, to meet these beauty standards, which can potentially harm their self-confidence and cause anxiety about their physical appearance. This study aims to provide insights for the beauty industry to become more sensitive to the diversity of beauty concepts and their social impact, as well as encourage more inclusive representation.