Jogjakarta Communication Conference (JCC)
https://jcc-indonesia.id/proceeding/index.php/jcc
<p><strong>Proceedings of Jogjakarta Communication Conference (JCC) </strong>is the media to publish conference scientific articles received from the annual conference JCC started on 2019. This proceeding also published annually with the scope of communication science related to various topics Related topic with Communication.</p> <p class="p2"><strong>[IMPORTANT] </strong>Authors must <a href="https://jcc-indonesia.id/proceeding/index.php/jcc/user/register" target="_blank" rel="noopener"><span class="s1">create an account</span></a> and “Login” to submit Full Paper. The papers should be written in English and must be between 4 to 6 pages. Make sure that your paper is prepared using the<strong> </strong><a href="https://docs.google.com/document/u/2/d/1nEQE1zvHjZjNix0DY-6jzh2SlY6qfBPG/edit?usp=share_link&ouid=101310086368574959865&rtpof=true&sd=true"><span class="s1"><strong>JCC Manuscript Template.</strong></span></a></p> <p><strong>Jogjakarta Communication Conference (JCC) is licensed under a <a href="https://creativecommons.org/licenses/by-sa/4.0/">Creative Commons Attribution-ShareAlike (CC BY-SA) International</a>. </strong>Authors and readers can copy and redistribute the material in any medium or format, as well as remix, transform, and build upon the material for any purpose, even commercially, but they must give appropriate credit (cite to the article or content), provide a link to the license, and indicate if changes were made. If you remix, transform or build upon the material, you must distribute your contributions under the same license as the original.</p>en-USJogjakarta Communication Conference (JCC)Between Germany and Indonesia: The Difference of Green City Discourse in Freiburg and Surabaya
https://jcc-indonesia.id/proceeding/index.php/jcc/article/view/121
<table> <tbody> <tr> <td> <p>Green City as a form of environmental sustainability has been implemented in several cities including Freiburg, Germany and Surabaya, Indonesia. This paper discusses the comparison of green city discourse applied in the two cities. Even though it is not an equal comparison, acknowledging the difference in context and cultural nuances between Surabaya and Freiburg is crucial for understanding the significance comparison. It offers valuable insights into the diverse ways in which environmental communication is practiced and perceived across different cultural settings. This paper aims to see the differences in the promotion of green city discourse in the two cities that have been awarded as Green City in each country. It reflects on how these two cities are implementing the practice of green city values. On a larger scale, it can be used to review environmental issues and responses in the two cities. This research used comparative case studies to see the discourse in Freiburg and supported by observation for the application in Surabaya. The discourse framework was obtained from John Dryzek, environmental discourse. The delivery of green city discourse in Freiburg is seen as more massive and continuous by implementing environmental values in city regulations and policies, while the promotion of green city discourse in Surabaya has not gone that far. The echo of communication between community groups about the environmental crisis is routinely held in Freiburg through several actions or programs that have not been found in Surabaya. It is expected that this paper can be a spark for further research in looking at communication practices and the realization of green cities, especially in Indonesia.</p> </td> </tr> </tbody> </table>Rio Satria NugrohoLintang Wahyusih Nirmala
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2024-06-182024-06-1821111Communication In The Meratus Geopark Community For Job Diversification and Innovation In Rural Areas
https://jcc-indonesia.id/proceeding/index.php/jcc/article/view/125
<p>This study aims to determine and describe how communication in the Meratus Geopark community in carrying out job diversification as an effort to improve the economy. The research was conducted in Belangian Village, Aranio Subdistrict, Banjar Regency, South Kalimantan Province, which is included in the Meratus Geopark area which has been designated by the Indonesian National Geopark Committee (KNGI) as an Indonesian National Geopark in 2018 and the first Geopark in Kalimantan. This research uses data collection techniques of documentation, observation, and in-depth interviews. Qualitative data from key informants, farmers and gardeners will be elaborated in FGD activities. The collected data is then processed using qualitative data analysis techniques from Miles and Huberman. Based on the results of the research, it was found that communication in the community in Belangian village has a very important opinion leader role in job diversification. The role of opinion leader is the role of leader, innovator, motivator, visual information center, and role model. With this role, opinion leaders have succeeded in providing innovations in rural employment diversification that can increase community income.</p>Bachruddin Ali AkhmadMuhammad AinaniSarwani
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2024-06-182024-06-18211226Campaign Props: The Environmental Threat Behind Indonesia's Democratic Celebration
https://jcc-indonesia.id/proceeding/index.php/jcc/article/view/134
<p>Campaigns in general elections have become a very important part of the implementation of democracy in a country. Indonesia as one of the democratic countries is also inseparable from these activities as part of the culture of democracy. However, the implementation of the campaign itself varies in every democratic country. The implementation of the 2024 elections in Indonesia, especially the Banjarmasin city area, is colored with banners, banners and billboards installed throughout the country. However, the installation of banners and billboards, especially those in the Banjarmasin city area, is still mounted on trees, corners, empty houses, in front of alleys and electric poles. Therefore, this paper raises the research question of how the use of billboards as promotional media in elections can disrupt the environment. Using qualitative methods, data was collected through literature study, documentation and direct observation. Through this research, it can be understood that the use of billboards on trees and public facilities is disruptive as a medium that is not environmentally friendly.</p> <p><input id="ext" type="hidden" value="1"></p> <p><input id="ext" type="hidden" value="1"></p>Bambang Dwi WaluyoAchmad Bayu Chandrabuwono
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2024-06-182024-06-18212735Refill Station as a Strategy in Promoting Environmental Sustainability
https://jcc-indonesia.id/proceeding/index.php/jcc/article/view/142
<p>The development of the beauty industry cannot be separated from environmental issues. Since, most of the waste in Indonesia comes from cosmetic packaging. Cosmetic companies need to respond to this problem and promote environmental sustainability. However, companies need to involve consumers to get more significant results and raise awareness among the wider community. The Body Shop Indonesia initiated this collective action that involves consumers through the Refill Station Program. Our research used a case study approach and applied a strategy communication for sustainable development model to see how The Body Shop Indonesia promotes environmental sustainability in the Refill Station program. The results of the study show that collective action can be an innovative strategy in resolving environmental issues. The company carried out this innovation by involving external stakeholders from the problem identification process through program execution. By involving external stakeholders from the beginning, companies can create effective programs and encourage public engagement.</p>Fransisca Diva Ayu PradiptaCaecilia Santi Praharsiwi
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2024-06-182024-06-18213640A Environmental Education Strategies @kebunkumara Instagram Social Media for Healthy Chicken Coops
https://jcc-indonesia.id/proceeding/index.php/jcc/article/view/154
<p>This study aims to explore environmental education strategies used by @kebunkumara Instagram social media accounts in the context of promoting healthy chicken coops. A healthy chicken coop is very important for maintaining the health of chickens and producing quality products. Instagram social media can be an effective platform to spread information about healthy chicken coops. The @kebunkumara account is active in sharing information about healthy chicken coops on Instagram. Using qualitative approaches and case studies, this study analyzes various communication strategies applied by @kebunkumara to educate its audience about the importance of a healthy environment in the context of a chicken coop. Through content analysis, user interaction, and interviews with account owners, the study also evaluated the effectiveness of these strategies in raising awareness and understanding of environmental and animal welfare issues among Instagram audiences. This research shows that @kebunkumara use several communication strategies in disseminating information about healthy chicken coops, including: informative and educational content, attractive visuals, interaction with followers, cooperation with influencers. @kebunkumara use effective communication strategies in spreading information about healthy chicken coops on Instagram. This strategy can be an example for other chicken farmers who want to use social media for education about healthy chicken coops.</p>Arifah Nurul HidayatillahSubkhi Ridho
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2024-06-182024-06-18214154The Social Marketing Strategy of Solo Bersih Community in Creating Public Awareness of Managing Waste
https://jcc-indonesia.id/proceeding/index.php/jcc/article/view/220
<p>Environmental change and lack of waste management efforts now become crucial issues that often go unnoticed and can be fatal to society. The existence of Solo Bersih Community (KSB) is a non-profit organization that emerged with a movement to create concern for the environment and waste in Solo City (Surakarta) to bring a change in people's behavior for the better. This study aims to determine the application of social marketing by KSB. This research is also supported by social marketing theory, conducted qualitatively descriptive with case study method. The main data obtained from the study were sourced from interviews and observations. A literature study was conducted to find supporting data. This research resulted in findings of four important points that become a benchmark for the success of KSB’s social marketing, including the implementation of persuasive activities in campaigning public awareness, applying four levels of communication approach to target adopters in delivering campaign messages and building strong community representatives, the role of stakeholders in collaborating on program implementation, and sufficient access to information media as a transmission channel for delivering messages to the public. KSB also optimizes four communication strategies, namely redundancy, canalizing, informative, and educative. It can be concluded that social marketing in a community is the key to changing people's behavior if it can be applied with effective communication strategies.</p>Fathika AzzahraAgus Triyono
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2024-06-182024-06-18215560Content Analysis of Environmental Awareness Messages in Bumantara Team Tiktok Content
https://jcc-indonesia.id/proceeding/index.php/jcc/article/view/222
<p>Technological developments can provide convenience in every activity carried out by humans if used wisely and correctly. In this millennial era, anyone can use it. Social media can be a place to convey information, including positive messages. Social media that is used well can benefit existing conditions around us. One is environmental awareness, which is carried out by the Bumantara Team community on their TikTok account. Bumantara Team is a community of five young people. They use the TikTok platform to spread messages about the importance of keeping the environment clean and have succeeded in mobilizing many people to participate in clean-up actions. Qualitative research methods in this study used content analysis to understand the messages conveyed by the Bumantara Team through their TikTok account, with a focus on awareness of environmental cleanliness. The theory used as an analytical tool is message studies. Message studies is a message analysis model based on critical theory. Thus, this research provides insight into how social media can be used positively in addressing environmental problems. </p>Ande VawanaIva Fikrani Deslia
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2024-06-182024-06-18216169Analysis of Instagram Social Media Management in @Hutanpinuslimpakuwuss Account on the Development of Limpakuwus Forest Tourism Object
https://jcc-indonesia.id/proceeding/index.php/jcc/article/view/240
<p>The use of Instagram social media has increased to the private level, such as Nature Tourism which has visitors with the characteristics of finding out all Nature Tourism information through Instagram. Therefore, it is necessary to manage social media content to become a means of communication between the company and its audience. This research uses interactive analysis of Miles and Huberman. The theory used is The Circular Model of Some by Regina Luttrell in her book Social Media How to Engage, Share, and Connect. This research method is descriptive with a qualitative approach. Data collection techniques are observation and interviews with key informants, namely the management team of tourism social media and the informant is the head of the social media management team. This research uses source triangulation for data validity techniques. The results show that managing Instagram content starts with understanding the purpose of using social media and addressing issues on content posted by tourism. The optimize aspect includes time, content analysis, and understanding of Instagram branding strategies. The management aspect is done by creating a posting schedule, and management control is used to assess and be responsible for the management of the company. In the engage aspect, establishing a good relationship with the online community (followers) to get Instagram exposure on the content created.</p>Syifa NurandiniAgus Triyono
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2024-06-182024-06-18217075Strengthening Environmental Awareness: Pandawara Group's TikTok Account as a Source of Inspiration
https://jcc-indonesia.id/proceeding/index.php/jcc/article/view/248
<p>This study aims to determine the impact of content uploaded by Pandawara Group on TikTok social media on environmental awareness. The research method used is an observational approach that focuses on direct observation of user responses and interactions before and after viewing content from Pandawara Group. In making these observations, researchers paid attention to various activities carried out by users, including giving likes, comments, and sharing content, as well as changes in behavior related to environmental awareness after they were exposed to the content. The results of the observation showed an increase in user participation after viewing Pandawara Group content. TikTok social media users tend to be more active in providing positive responses such as giving likes, leaving comments, and sharing content with their friends. In addition, there is a positive change in users' behavior regarding environmental awareness, which is reflected in their actions after viewing the content. The analysis and discussion in this study link the findings obtained with previous related literature on social media and environmental awareness. The findings also have relevant implications in the context of further research on the role of social media in strengthening environmental awareness and encouraging positive actions in protecting the environment. Thus, this study is expected to make a significant contribution to our understanding of the influence of social media, particularly TikTok, in shaping environmental awareness and encouraging environmental stewardship behavior.</p>Nizar Risqy AndhreawanArdiyanto Wardhana
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2024-06-182024-06-18217685Go Green Campaign Strategy By Pandawara Group Throug Instagram @Pandawaragroup
https://jcc-indonesia.id/proceeding/index.php/jcc/article/view/259
<p>This study aims to determine the strategy of the go green movement campaign carried out by Pandawara Group through Instagram media in its account named @PandawaraGroup which currently has 2.4 million followers. The Pandawara group community itself has succeeded in providing positive energy through its campaign on social media for the community to care more about the environment, especially for today's young people. In this study, the authors used qualitative methods Qualitative description with a narrative descriptive approach used to analyze Pandawara's social action strategy in instilling environmental concern to his followers on Instagram media, while the data in this study will use observational data and literature studies, this study will illustrate how youth efforts in campaigning about caring for the environment have enormous benefits for life that lasts. The results of this study show that youth social actions not only involve physical waste reduction activities, but also involve educational aspects through programs carried out by Pandawara Group in campaigning on Instagram media. Utilization of the Instagram platform as a tool to invite the community. In this situation, Pandawara Group invites, introduces, embraces all community groups to join together and voluntarily carry out social actions to care, cleanse, and Care for the environment in order to overcome an urgent problem, namely garbage cleaning.</p>Nara Anisa Putri
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2024-06-182024-06-18218693Analysis of Eco-label and Natural Skincare Branding Strategy "Sensatia Botanicals" in Building Brand Awareness through Social Media
https://jcc-indonesia.id/proceeding/index.php/jcc/article/view/261
<p>This study aims to determine the strategies used by Sensatia Botanicals in building brand awareness among consumers and potential customers. The research discusses how the Eco-label Branding Strategy Analysis and Natural Skincare Sensatia Botanicals in Building Brand Awareness through Social Media. The method used in this study is qualitative descriptive by analyzing the content uploaded by Sensatia on its social media accounts, namely Tiktok and Instagram and conducting a literature study study. The results of this study show that branding carried out through social media platforms with efforts to create interesting, informative, and educational content to introduce their products made from natural and environmentally friendly raw materials becomes more value in the eyes of consumers or potential consumers from the content has succeeded in increasing brand awareness which has positive results in building awareness to be better known by the wider community from various circles Both women and men as quality local beauty care brands and have a commitment to care for the environment.</p>Hani Pritananda AnisasiwiFitrinanda An Nur
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2024-06-182024-06-182194108Production Management of Regional Language Broadcast Program 'Nusantara Kini Malam' at Jawa Pos Multimedia TV Jakarta
https://jcc-indonesia.id/proceeding/index.php/jcc/article/view/296
<div><span lang="EN-US">The regional language broadcast program "Nusantara Kini Malam" covers events from all over Indonesia and is organized by the Jawa Pos local television network, especially focusing on major national news. This program features various stories from different corners of the archipelago and highlights aspects rarely shown by other television stations. Within the program, there is a "Satu Nusa" segment, which presents news in regional languages. "Nusantara Kini Malam" is scheduled to be broadcast daily at 19:00 and is repeated on all television channels connected to Jawa Pos Multimedia. This research aims to evaluate the production management of the regional language broadcast program "Nusantara Kini Malam" at Jawapos Multimedia TV Jakarta for future improvements using POAC management theory, which stands for Planning, Organizing, Actuating, and Controlling. This study employs a qualitative method with a case study approach, utilizing interview, observation, and documentation techniques. The results indicate that evaluating the production management of the "Nusantara Kini Malam" program can enhance performance, optimize resource use, and improve the quality of regional language content, thereby increasing viewer satisfaction and ultimately helping the television station gain a competitive advantage in the regional language broadcasting market. </span></div>M Lingga Aryo Maeza Hafiz LinggaKrisna Mulawarman
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2024-06-182024-06-1821109117Women in Doubt: Women's Representation in K-Drama Series Search: WWW
https://jcc-indonesia.id/proceeding/index.php/jcc/article/view/297
<p>Korean film and drama serve as powerful mediums of mass communication, capable of portraying and depicting the realities inherent in the cultural and social fabric of Korean society. "Search: WWW," a Korean drama released in 2019, delves into the conflicts, triumphs, and setbacks experienced by its female protagonists in the workplace. This study aims to examine the portrayal and representation of women in "Search: WWW." Employing a constructivist paradigm with a qualitative approach, the author seeks to identify and analyze signs of patriarchal culture manifested in the female characters using Roland Barthes' semiotic analysis method, encompassing denotation, connotation, and myth. The findings of this research underscore the significant role of media in shaping the perception of women in "Search: WWW." Despite featuring female characters with successful careers, characterized by self-reliance, intelligence, rationality, and determination, the study reveals underlying narratives cautioning women against certain pursuits, such as prioritizing independence and solitude, seeking divorce for freedom, and acquiescing to figures of greater power. Thus, the drama continues to reflect the patriarchal norms prevalent in Korean society.</p>Tarisha Artya AndjaniFirly Annisa
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2024-06-182024-06-1821118125Creative Strategy of Producer of Leyeh-Leyeh Program with Dolan-Dolan Theme RBTV Jogja in Maintaining Regional Cultural Identity
https://jcc-indonesia.id/proceeding/index.php/jcc/article/view/298
<div><span lang="EN-US">The <em>leyeh-leyeh</em> program with the theme <em>dolan-dolan</em> is a locally charged variety show program containing cultural arts, creative economy, tourism, superior products and regional potential as one of the efforts made to shape the image of local TV and at the same time strengthen regional cultural identity. This research aims to analyze the creative strategy applied by the producer of the <em>leyeh-leyeh</em> program with the theme <em>dolan-dolan</em> RBTV Jogja in maintaining regional cultural identity through 13 elements of creative strategy. This research uses qualitative methods with data collection techniques used, namely interviews and documentation. The data analysis technique used is the Miles and Huberman model, data analysis is carried out through data reduction, data presentation and conclusion drawing. The data validity test used is source triangulation. The results of this study conclude that there are elements of creative strategies used by the producer of the <em>leyeh-leyeh</em> RBTV Jogja program in maintaining regional cultural identity. Elements of creative strategy applied by producers are target audience, script language, program format, punching line, gimmick, clip hanger, time and bumper, artistic stylist, music and fashion, logo and music track. The script language, program format, music and fashion are the most distinctive elements. Fashion in RBTV Jogja's <em>leyeh-leyeh dolan-dolan</em> is Javanese traditional clothing and music uses Javanese music while the format of the program used is a variety show coupled with comedy in Javanese. This shows that the <em>leyeh-leyeh</em> program with the theme of <em>dolan-dolan</em> promotes local culture in maintaining regional cultural identity. </span></div>Miftakhul UlumMuhammad Muttaqien
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2024-06-182024-06-1821126136Analysis of E-Wom Effectiveness in Celebrity Cancel Culture Action on Sosial Media X
https://jcc-indonesia.id/proceeding/index.php/jcc/article/view/300
<p style="font-weight: 400;">This research examines the effectiveness of Electronic Word of Mouth (E-WOM) in the cancel culture phenomenon against celebrities on social media X, focusing on controversial cases involving Kpop idols and the cancel culture movement related to the "Blue" genocide. With high internet penetration in Indonesia, social media is the main platform for spreading public opinion that can shape the reputation and career of celebrities. This research method uses a qualitative approach with content analysis. Data was collected through observation of online interactions, reviews, and comments on social media X related to cancel culture on celebrities. Samples were selected based on relevant cancel culture events, with content analysis aiming to identify patterns, themes, and sentiments in online conversations. The results show that E-WOM plays a crucial role in shaping public opinion that can create significant impacts, both socially and economically, on celebrities or brands that are targeted by cancel culture. The impacts include decreased popularity, decreased financial support, and potential career losses. While cancel culture through E-WOM provides a platform for people to voice their concerns, there are debates around the potential injustice, lack of learning, and long-term impact on freedom of expression. The complexity of public opinion dynamics in the digital age and propose alternative approaches to address controversy and create constructive dialog in a digital society.</p>Finna Nazmi Luthfiyah
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2024-06-182024-06-1821137148Audience Reception to the Creativity and Humor Elements in the Sasa Advertisement “Persembahan Terbaik dari Sasa Omega 3”
https://jcc-indonesia.id/proceeding/index.php/jcc/article/view/317
<div><span lang="EN-US">Humor is a familiar aspect of everyday life and plays a significant role in Indonesian society. This is evident in various contexts and forms of everyday communication, media, entertainment, and advertisements. The creativity and humor in Indonesian advertisements reflect diverse and unique approaches to creating campaigns that capture the audience’s attention. This research aims to understand and describe how audiences perceive the elements of creativity and humor in the Sasa advertisement “Persembahan Terbaik dari Sasa Omega 3.” This study is a descriptive qualitative research using the reception analysis method. The researcher categorized informants into three positions according to Stuart Hall: dominant hegemony, negotiation, and opposition. In-depth interviews were conducted with four informants, resulting in diverse findings influenced by differences in their backgrounds. The results showed that, regarding creativity, two informants held a dominant hegemonic position, one occupied a negotiation position, and the other held an opposition position. Regarding humor, three informants were in the dominant hegemonic position, while one was in a negotiation position.</span></div>Arum WiqoyatiFilosa Gita Sukmono
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2024-06-182024-06-1821149154Film and the Discourse of Child Sexual Abuse in Hope Movie
https://jcc-indonesia.id/proceeding/index.php/jcc/article/view/319
<p style="font-weight: 400;">Film as a mass media has the power to reach all social segments so that it has the potential to influence the public. Including to change people's views regarding victims of sexual abuse, especially children. Sexual abuse that occurs in children must of course receive special attention from the government and society. Unfortunately, there are still many people who still do not understand how to respond to sexual abuse that occurs in the surrounding environment. This is what was then raised into the movie Hope. The purpose of this study is to describe and represent cases of child sexual abuse raised in the film Hope. This research uses qualitative research methods using John Fiske's Semiotics theory by analyzing the Hope film through the levels of Reality, Representation and Ideology so as to convey the deep meaning in this Hope film. The results of this study show that Hope can represent child sexual abuse very well so that messages about sexual abuse in the film can be conveyed to the audience and there are ideologies about Victim Blaming and Gender Injustice.</p>Rosyta Pua Wa OdeIndah Wenerda
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2024-06-182024-06-1821155167Karunia Resort's Efforts in Environmental Conservation Natural Surroundings
https://jcc-indonesia.id/proceeding/index.php/jcc/article/view/320
<p>Environmental sustainability is one of the things that needs to be preserved and also its balance. Without a sustainable environment, the earth will be far from healthy and disasters will come by themselves. Karunia Resort is one of the resorts in Sleman, Yogyakarta. As a resort that has a natural and traditional concept, Karunia Resort must participate in the preservation of the surrounding environment. This research aims to find out the efforts of Karunia resort in preserving the surrounding nature. The method that researchers use is a qualitative method with a descriptive approach, namely data collected in the form of words, sentences, or images that have meaning and can produce a deeper understanding. The result of the study the theory used by researchers is the SMCR theory which has 4 elements, namely source (the source of information or communicator who plays a role is Mr. Haris Al-Haq as the director of Karunia Resort), message (the message conveyed is an appeal to always protect the environment), channel (the media used by Karunia resort in the persuasive communication process is printed media in the form of posters as well as social media Instagram, WhatssApp, and also Facebook), and receiver (the person who is the target of this persuasive communication is the employees, the surrounding community and also the resort visitors). Karunia resort also strives for several things including the provision of many trash cans, providing counseling to employees, utilizing media to facilitate persuasive communication, and resort governance.</p>Hansa Sasqia NabellaMuhammad Najih Farihanto
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2024-06-182024-06-1821168174Communication Methods of Muhammadiyah Gamping Special School (SLB) Teachers In Delivering Material to Students with Intellectual Disabilities
https://jcc-indonesia.id/proceeding/index.php/jcc/article/view/321
<p style="font-weight: 400;">Children with intellectual disabilities often face difficulties in communication and learning due to weaker intellectual functioning. SLB Muhammadiyah Gamping, located in the Sleman district of the Special Region of Yogyakarta, is one of the special schools in Jogja dedicated to educating children with special needs. The use of various communication methods in learning is essential for fostering effective teacher-student interactions. This qualitative descriptive research was conducted using interviews to collect data. The study found that Muhammadiyah Gamping Special School employs repetitive communication methods, supported by media tools such as Assmblr Edu, to enhance teaching and learning activities.</p>Rima AmandaAly Aulia
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2024-06-182024-06-1821175181The Influence of Political Advertisements on Television on the Level of Political Trust of the People of Yogyakarta City
https://jcc-indonesia.id/proceeding/index.php/jcc/article/view/322
<p style="font-weight: 400;">People's political participation is not only influenced by internal factors such as knowledge and awareness of rights and obligations related to the social environment and political activity, but also by political beliefs which are important determinants. One media that has a significant role in shaping political beliefs is television. Since its inception, television has proven to be one of the main sources of political information for the public. Therefore, this study aims to investigate the influence of political advertisements delivered through television on the level of political trust of the people in Yogyakarta City. This study adopts the theory of Mass Media Effects, specifically the Theory of Moderate Effects, which emphasizes that the influence of mass media can vary depending on the characteristics of the individuals who receive the message of the media. By locating this research in Yogyakarta City and involving 50 respondents as a sample, this study used a descriptive quantitative approach. Data were collected through questionnaires or questionnaires and analyzed using simple linear regression analysis methods as well as coefficient of determination analysis. From this study, it was found that there was an influence between political advertisements on television on the political beliefs of the people of Yogyakarta City which was blinded with a Tcount value of 17.844 > a Ttable value of 2.008, and from a significant value of 0.000 < 0.05. Furthermore, the magnitude of the influence of political advertisements on television on the political trust of the people of Yogyakarta City can be seen from the adjusted R square value of 0.020, which means that the magnitude of the influence of political advertisements on television on the political trust of the people of Yogyakarta City is only 2%.</p>Muhammad Ismail Alfan ZamzamiGibbran Prathisara
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2024-06-182024-06-1821182190Instagram @rumahdasi_ as a Promotional Strategy in Building Brand Awareness in 2023-2024
https://jcc-indonesia.id/proceeding/index.php/jcc/article/view/305
<p style="font-weight: 400;">This research delves into the pivotal role of building brand awareness and crafting a robust brand image within society through strategic promotion on Instagram, focusing on 'Rumah Dasi,' a tie brand established in 2020 with a physical store on Jalan Iowa. The study identifies challenges in promotional endeavors, marked by stagnant growth with each campaign, aiming to explore Instagram's promotional dynamics and the process of fostering brand creativity. Employing a qualitative descriptive approach by Kotler and Keller's theory, the research underscores the significance of brand recognition and recall in shaping consumer purchasing behavior. The findings illuminate effective Instagram promotion strategies and the underlying principles essential for successful brand cultivation, facilitating broader audience engagement and outreach. A key conclusion drawn is the pivotal role of a communication-centric promotional strategy in augmenting brand awareness and advocating for the integration of brand awareness and Instagram promotion to streamline consumer decision-making processes. Ultimately, the study emphasizes the imperative of incorporating brand creativity into social media platforms, particularly Instagram, as a potent avenue for promotional activities.</p>Zeintito PranataSovia Sitta Sari
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2024-06-182024-06-1821191196Promotional Strategy of Dinas Koperasi dan UKM DIY in Increasing the Number of Tourists in Teras Malioboro 1 by 2023
https://jcc-indonesia.id/proceeding/index.php/jcc/article/view/308
<div><span lang="EN-US">This study aims to describe the promotional strategy employed by the Dinas Koperasi dan UKM DIY to increase the number of tourists visiting Teras Malioboro 1 in 2023. Specifically, it investigates the application of the promotion mix, the utilization of digital media for promotional activities, and examines consumer responses related to the promotional strategies implemented by the Dinas Koperasi dan UKM DIY as the manager of Teras Malioboro 1. The research method utilized in this study is descriptive qualitative analysis. Data for this research were gathered through documentation review and in-depth interviews with key informants from the relevant field or department within the organizational structure of the Dinas Koperasi dan UKM DIY responsible for managing Teras Malioboro 1. The collection of data involved conducting thorough interviews and reviewing pertinent documentation with informants from the Dinas Koperasi dan UKM DIY, as well as with visitors to Teras Malioboro 1. The findings of this study indicate that the Dinas Koperasi dan UKM DIY has set the objective of promotional activities to increase tourist visits to Teras Malioboro 1. Furthermore, the study identifies the promotion mix employed and the media channels utilized for disseminating promotional messages.</span></div>Allfa Rian ChaniagoSovia Sitta Sari
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2024-06-182024-06-1821197202Media Management of Tiktok @Jogjaskena Account as Information Media for Yogyakarta Community Music Concert in 2023
https://jcc-indonesia.id/proceeding/index.php/jcc/article/view/309
<div><span lang="EN-US">The @jogjaskena account serves as a platform for sharing entertainment activities, particularly music concerts in Yogyakarta. This research is prompted by the significant reliance of social media users on @jogjaskena for concert information, prompting an examination of its media management. The study aims to analyze how media management operates on the @jogjaskena TikTok account, specifically targeting the awareness of Yogyakarta's residents regarding music events. Employing the POAC theory, encompassing planning, organizing, directing, and supervising media management, the research adopts a qualitative approach with a case study focus. Data collection involves interviews and documentation, followed by analysis stages of data reduction, presentation, and conclusion. Findings reveal @jogjaskena's utilization of media management strategies, including selecting engaging content, leveraging TikTok's creative features, engaging with followers, and collaborating with local music scene stakeholders. Moreover, active monitoring and evaluation of content performance enhance the account's quality. These findings highlight the importance of effective media management in utilizing TikTok for music concert information dissemination, showcasing @jogjaskena's success in enhancing Yogyakarta residents' awareness of music events and establishing itself as a vital information source.</span></div>Muhammad Abid As-shobirKrisna Mulawarman
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2024-06-182024-06-1821203215Audience Acceptance of the Ethics of Hijab-Wearing Women in Oklin Fia’s Social Media Content
https://jcc-indonesia.id/proceeding/index.php/jcc/article/view/312
<div><span lang="EN-US">This study aims to explore audience reception regarding the ethical implications of a hijab-wearing woman's content on social media, focusing on Oklin Fia's controversial videos, particularly one where she provocatively licks an ice cream cone. Utilizing a qualitative approach with Stuart Hall's encoding/decoding theory, the research findings reveal diverse interpretations among audiences regarding the ethical conduct of hijab-wearing women in Oklin Fia's content. Non-Muslim informants positioned themselves in opposition to the ice cream-licking video, perceiving the hijab as a symbol of Islamic identity.</span></div>Yasinta Nur Laila ShafaFilosa Gita Sukmono
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2024-06-182024-06-1821216220Conflict Management of Indonesian Students in China From the Perspective of Face-Negotiation Theory
https://jcc-indonesia.id/proceeding/index.php/jcc/article/view/314
<p>Indonesian students who study in China often face challenges when trying to adapt, including cultural misunderstandings with their friends or lecturers. As a result, they need to effectively handle conflicts to address these issues. They endure culture shock as a result of a highly efficient payment system, an immaculately clean environment, and other extremely practical features. The differences in natural environment are also a factor in different cultures of environment. This research examines how Indonesian students, who encounter difficulties in China manage conflicts related to their intercultural experiences, using the Face Negotiation Theory as a perspective. This study uses descriptive qualitative with a case study method. Data was obtained through interviews with three Indonesian students studying in Chinese universities. The findings indicate that cultural differences and habits contribute to misunderstandings between Indonesian and Chinese students. This research reveals that Indonesian students use avoiding and compromising as conflict management strategies when resolving intercultural communication issues.</p>Nafisa Nugraheni Sania PutriFilosa Gita Sukmono
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2024-06-182024-06-1821221226Crisis Communication of Pekalongan City Communications and Informatics Department Towards The Community of North Pekalongan In Handling Rob Floods
https://jcc-indonesia.id/proceeding/index.php/jcc/article/view/331
<p>BPBD monitored tidal floods in Pekalongan City occurred in almost all areas in North Pekalongan as high as 50-80 centimeters. The impact of this crisis also very worrying, many houses and families are left without a place to live. In this case of crisis, local government required to have an effective crisis strategy especially in handling the crisis communication because this crisis have not handled properly. This research aims response and communication strategy of the local government in dealing with this crisis that occurred base on the strategy analysis of Situational Crisis Communication Theory (SCCT). This research construct the theory from Timothy W. Coombs which will look at the response, and strategy from local government to people’s. The method of this research is case study with data collection through depth-interview. This research use triangulation data from Miles and Huberman, collection data using documentation, observation, and interview. Our research shows that the important thing in handling crisis that is still lacking from local government is involvement the people’s in a forum before implementing a strategy. This point has a negative effect on the sustainability of the strategy because it often causes people’s to misunderstand in next crisis situation. However, one local government strategy that has been successful is empathetic narratives that build people’s awareness to local government. </p>Sekar Fitri KaromahRiski Apriliani
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2024-06-182024-06-1821227234Instagram @ariamphibia Social Media Content Management in Building Personal Branding (January - December 2023)
https://jcc-indonesia.id/proceeding/index.php/jcc/article/view/324
<div><span lang="EN-US">Indonesia is a country with abundant natural wealth and scenery. The richness and abundance of scenery is an attraction for landscape photographers. One of the many landscape photographers is Ari Amphibia. Ari Amphibia has routinely built personal branding as a landscape photographer through Instagram social media. With proper Instagram social media content management, it will result in strong personal branding. The results of Ari Amphiba's published work have made him a brand ambassador for Fujifilm X Photographer Indonesia, Lowerpro Bag and Haida Filter Photographer. This research aims to find out the content management of @ariamphibia's Instagram social media in building personal branding. This research uses descriptive qualitative by involving three stages, namely data presentation, data reduction, conclusion drawing. The data collection techniques used include interviews and documentation. Data validity uses source triangulation. This technique is a testing process that aims to test the credibility of data by checking data that has been obtained through several data sources. The findings used four stages of content management, namely (1) Share; (2) Optimize; (3) Manage; (4) Engange. Then the next stage is using personal branding, namely (1) Think; (2) Brand Assement; (3) Focus; (4) Publish. The results of this study Ari Amphibia has carried out content management in building his personal branding on Instagram. However, this is still not enough, there is some content uploaded via Instagram outside of landscape photography. As a result, the personal branding created is not optimal and does not utilize the bio link feature on Instagram properly.</span></div>Muhammad Faruq IqbalErwan Sudiwijaya
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2024-06-182024-06-1821235250Patterns of Online Media Content suaramuhammadiyah.id during the General Election Campaign 2024
https://jcc-indonesia.id/proceeding/index.php/jcc/article/view/325
<div> <p class="AbstractTitle"><span lang="EN">Patterns of media content are the continuous tendency of a media to report an issue that is associated with certain interests or ideologies. The focus of this research is on how the patterns of online media content Suaramuhammadiyah.id during the 2024 election campaign? The method used is qualitative content analysis. The results showed that patterns of online media content Suaramuhammadiyah.id highlighted the issue of the role of women voters and Muhammadiyah cadres in the 2024 election. The resource persons used were more dominant among Muhammadiyah internal circles, especially women, and academicians. While the tendency of the content is neutral, do not take sides with one of the candidates for president and vice president. The patterns of online media content suaramuhammadiyah.id are influenced by the ideology of moderatism which can be seen from the tendency of neutral content. The results of this study emphasize the important role of suaramuhammadiyah.id as a medium for spreading moderate Islamic understanding as contained in the doctrine of Progressive Islam.</span></p> </div>Said RomadlanMukhlish Muhammad Maududi
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2024-06-182024-06-1821251261Female Characters' Resistance to Domestication in the Netflix Film Gadis Kretek Series, Simone de Beauvoir's Feminism Studies
https://jcc-indonesia.id/proceeding/index.php/jcc/article/view/329
<p style="font-weight: 400;"> </p> <p style="font-weight: 400;">The Gadis Kretek series on Netflix (2023) emerged as a phenomenal show upon its debut in November 2023. This series, an adaptation of Ratih Kumala's novel "Gadis Kretek" (2012), showcases the journey of the main character, Dasiyah, as she endeavors to break free from the constraints of patriarchy amidst the backdrop of 1960s Indonesian political turmoil. Dasiyah's character consistently challenges the societal norms that confine her as a woman. This research seeks to identify the various forms of resistance displayed by female characters against domestication, drawing upon Simone de Beauvoir's feminist theories. The primary source material for this study is the Netflix series "Gadis Kretek," analyzed through qualitative methods and cinematographic techniques. Findings reveal instances of social injustice perpetrated against female characters through domestication. Resistance among these characters manifests in rejecting arranged marriages, refusing subordination, pursuing employment, and boldly advocating for their romantic interests. Thus, this research contributes to understanding the imperative of resisting domestication, particularly for women.</p>Nur Annisa Miftachul JannahFirly Annisa
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2024-06-182024-06-1821262269Content Analysis of Environmental Care Messages in TikTok Bumijo Content
https://jcc-indonesia.id/proceeding/index.php/jcc/article/view/330
<p>Conservation of the environment impacts the survival of the human species. Pleasant environmental circumstances might produce positive consequences that can be managed. However, a substantial amount of the population remains unconcerned about the need to protect the environment. Environment-related problems might develop from the consequences of global warming, air pollution, and garbage management. Indonesia is heavily impacted by environmental issues, with an annual waste production of 13 million tons and 4 million tons of unmanaged waste each year (SIPSN, 2023). This quantity of waste comes in large part from the consumption of plastic products and non-eco-friendly items that make them harder to dispose of. Bumijo.id is a TikTok account that supports and stands for eco-friendly projects. Bumijo.id uses social media platforms to motivate consumers to engage in ecological preservation efforts, such as enrolling in activities that focus on protecting the environment and embracing ecologically sustainable products to minimize trash generation. This study examines the substance of environmental care messages on the Bumijo.id TikTok account. This study uses a qualitative research approach, specifically adopting content analysis methodologies, to examine the messages within the contents published by Bumijo.id. The research specifically focuses on content that promotes environmental sustainability. This research uses message study theory as analysis material. Therefore, this study offers a valuable understanding of the application of social media, which can effectively contribute to the promotion of environmental conservation.</p>Afifah Arsi Dhea AnggraeniArdiyanto Wardhana
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2024-06-182024-06-1821270275The Role of TikTok in Influencing Generation Z's Decision in the 2024 Election
https://jcc-indonesia.id/proceeding/index.php/jcc/article/view/338
<p style="font-weight: 400;">The 2024 general election in Indonesia has attracted the attention and enthusiasm of the public to participate in the democratic party process. As the next generation of the nation, Generation Z must actively contribute to politics. This generation was born in a technology-savvy era with the most active social media usage intensity in the world. The problem that occurs is that Generation Z is currently faced with a very complicated and dynamic political reality. The spread of hoax information and political identity are factors of concern for young people, who are vulnerable to being influenced. This research aims to find out the opinions of Generation Z as TikTok social media users about the political reality of young people, which is being discussed in Rian Fahardhi's TikTok video entitled Meta Prabowo-Gibran. It is important to know how Generation Z views political reality on social media in terms of voting decisions. Using a qualitative approach method that explains phenomena in depth, reception analysis is used to explore the awareness of sources in receiving and understanding objects. Data collection techniques use interviews, the internet, and literature studies to obtain a theoretical basis for the problem to be studied. Stuart Hall's encoding and decoding model was used to categorize the speakers into three groups: dominant position, oppositional position, and negotiated position. The results show that the majority of Generation Z is interested in discussing political issues. Branding on social media and presidential and vice presidential debate sessions are their main concerns in choosing. The violations that occurred at the Constitutional Court still generated a lot of controversy over the vice presidential nomination. This happened because of the source's partiality towards his choice. The track record of young people in achieving political positions today is still doubtful because many use popularity and family support.</p>Faturachman ArrizalIndah Wenerdha
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2024-06-182024-06-1821276280A Content Analysis Of The #BumiAwetMuda Campaign Owned By Perusahaan Listrik Negara (PLN) On The @kompascom TikTok
https://jcc-indonesia.id/proceeding/index.php/jcc/article/view/144
<p style="font-weight: 400;">Indonesia currently needs a new renewable energy transition to achieve the Net Zero Emission (NZE) program. The Perusahaan Listrik Negara (PLN) is collaborating with Kompas.com to invite people to switch to electric power, especially in the use of electric vehicles through the #BumiAwetMuda campaign on TikTok social media. This research is qualitative research using content analysis methods, with data collection techniques applied through documentation. The research objects used by researchers are four contents of the #BumiAwetMuda campaign on the TikTok account @kompascom, categorized by activities involving electric vehicles. The results of this research show that the content of the electrifying lifestyle message in the #BumiAwetMuda campaign in the knowledge category about electric vehicles contains messages about the positive impact of increasing accessibility, comfort, and support for renewable energy.</p>Michelle Celine Santoso
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2024-06-182024-06-1821281301The Role of Community Engagement of Bina Anggita in Increasing Social Environment Awareness
https://jcc-indonesia.id/proceeding/index.php/jcc/article/view/339
<p>Humans interact by communicating with each other, or by giving signs that normal humans can understand. However, this is not the case for some people who have special needs. For people who have special needs, carrying out the process of interacting and communicating with individuals and groups is certainly not easy. Children with autism also experience difficulties interacting and communicating with other people. Autistic children show behavioral problems such as self-harm, aggression and tantrums (fussiness). The focus of SLB Bina Anggita is to have a role in providing information to the public about the personalities of autistic children and how to deal with autistic children who have tantrums. The lack of information in some communities regarding autistic children makes it difficult for some communities to overcome problematic behavior in autistic children. This is where the important role of SLB Bina Anggita is played. This research uses a qualitative descriptive method with interview, observation and documentation data collection techniques. The research results show that SLB Bina Anggita has a main role as a contact person for the community, as for information from SLB Bina Anggita. The form of interpersonal communication for autistic children is divided into two, namely nonverbal communication and verbal communication. In verbal communication, autistic children tend to use sign language such as hand movements and foot movements. When interacting at school, autistic children will listen to directions from the teacher to be able to interact, but if autistic children do not focus on the directions given, it will be difficult for the teacher and the surrounding environment to invite the child to interact. During the interaction, it was found that several autistic children still used tools to communicate..</p>Arga Aulia RahmanNunik Hariyanti
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2024-06-182024-06-1821302310The Influence of Electronic Word of Mouth on Instagram Towards Visiting Interest to Heha Ocean View
https://jcc-indonesia.id/proceeding/index.php/jcc/article/view/340
<p>Heha Ocean View is a tourist attraction in Gunungkidul, Special Region of Yogyakarta. Many visitors are willing to come for tours even though it is far from the city center. It provides various interesting photo spots with a sea background that can be called Instagramable. Therefore, Heha Ocean View has become a topic of conversation on various digital platforms. Especially on Instagram, resulting in community engagement in the form of electronic word of mouth which spreads this tourist attraction. This study aims to analyze the influence of electronic word of mouth on Instagram towards visiting interest to heha ocean view. This research uses explanatory quantitative research methods with data obtained from questionnaires distributed to 100 followers of the @HehaOceanView Instagram account, which is then analyzed using simple linear regression. The results of this study show the influence of electronic word of mouth on Instagram towards visiting interest to Heha Ocean View with an influence size of 53%. Based on the results of the analysis, it can be concluded that in this digital era, there are many ways to achieve community engagement, one of which is through electronic word of mouth through digital platforms such as Instagram. Like how electronic word of mouth can make tourists interested in visiting Heha Ocean View. However, as active users of social media, we must always be critical of the information we obtain, especially if we look at how electronic word of mouth shapes individual attitudes and behavior.</p>Chandra Dewa KurniawanMuhammad Thoyib Amali
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2024-06-182024-06-1821311317The Integrated Marketing Communication Strategy to Increase the Number of Students at Madrasah Tsanawiyah Muhammadiyah Gedongtengen Using Digital Platforms
https://jcc-indonesia.id/proceeding/index.php/jcc/article/view/355
<p>This research focuses on the problem of marketing communication strategies carried out by Madrasah Tsanawiyah Muhammadiyah Gedongtengen in increasing the number of students. This madrasah has a limited number of students, and in the last four years, it has been proven that the number of students has decreased. The method used in this research is a qualitative descriptive method, and data collection techniques are carried out by researchers through interviews, documentation, and observation. Madrasah Tsanawiyah Muhammadiyah Gedongtengen implements a direct marketing strategy and conducts promotions through several digital platforms. Factors influencing the increase in student numbers are the promotion of discounts on school fees and the use of digital platforms. The research results show that Madrasah Tsanawiyah Muhammadiyah Gedongtengen uses all elements of the Integrated Marketing Communication theory to increase the number of students. In conclusion, the most effective strategy is word-of-mouth marketing, and promotions are carried out on several digital platforms.</p>Isninda Nur Hanifa ArisetiaMuhammad Najih Farihanto
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2024-06-182024-06-1821318328Qualitative Content Analysis of Moral Messages in the Film "Air Mata di Ujung Sajadah"
https://jcc-indonesia.id/proceeding/index.php/jcc/article/view/356
<p style="font-weight: 400;">Film is a mass communication that combines audio and visual aspects, serving to convey social and moral messages to the audience. Through storylines, dialogue, and compelling visualizations, films are able to convey moral values and depictions of the reality of social life to their audiences. Air Mata di Ujung Sajadah is an Indonesian religious drama film released in 2023. This movie tells the story of a woman named Aini who experiences various life trials, but remains firm in her stance and always adheres to religious teachings. This study aims to analyze the qualitative content of moral messages contained in the film Air Mata di Ujung Sajadah. The method used in this research is descriptive qualitative with content analysis techniques. The results showed that the movie Air Mata di Ujung Sajadah contains strong moral messages about human relationships with God, self, and other humans, including nature. The moral message is conveyed through various film elements, such as dialog, character actions, and symbols contained in the film. This research is expected to provide a deeper understanding of the moral values taught in the movie Air Mata di Ujung Sajadah and contribute to the development of science and culture. </p>Fadhlan Dabith FathoniFitriananda An Nur
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2024-06-182024-06-1821329334Digital Campaign Instagram Account @Teensgogreen.id in Promoting Environmental Activism in the Younger Generation
https://jcc-indonesia.id/proceeding/index.php/jcc/article/view/224
<p><span style="font-size: 10.0pt; line-height: 150%;">Teens Go Green is a community that actively carries out environmental activities with a volunteer concept. Teens Go Green carries out a campaign on Instagram as a tool. The campaign carried out by Teens Go Green creates content in the form of interesting invitations so that the millennial generation can be interested. This is because the digital campaign that Teens Go Green has on Instagram has been conveyed so that it has an impact on changes in behavior. Using a qualitative approach research method through interviews, observation. Communication activities on the Instagram account @teensgogreen.id are studied through Digital Campaign Theory and Cyberactivism Theory. The results of this research show that Teens Go Green has an environmental care program and interviewed one of the informants who is an Instagram follower who also participated in one of the activities organized by Teens Go Green and also interviewed the Founder of Teens Go Green Indonesia. Based on posts uploaded to the Instagram account @ teensgogreen.id, they were able to respond to changes in the behavior of Instagram followers who contributed to the activities held by Teens Go Green and increased awareness of the millennial generation to preserve the environment.<br><br></span></p>Andini Putri LestariIva Fikrani Deslia
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