Questioning BPOM: “Which Syrup Medicine is Safe for My Child?”
Keywords:
Thematic analysis, Interactivity Instagram Comment, BPOMAbstract
The Food and Drug Supervisory Agency (BPOM) credibility is at stake as the Indonesian Pediatric Society and Indonesia’s Health Ministry reported that there was an increase in cases of Acute Kidney Injury in children in 2022. The people and communities consider BPOM to be too slow and is not transparent with this case. As a result, public opinions regarding the case become wilder on social media. This study figures out the interactivity of netizens on the instagram @bpom_ri in the case of Acute Kidney Injury in children. This study uses the thematic analysis and interactivity concept of McMillan. The results of the study showed that the dimension of interactivity in the comments section of BPOM's Instagram posts was high. The highest dimension was the sense of presence. The message relatedness of the comments was mainly linear with the posts. In terms of response, the most common was insight and information. The reactance of emotions showed a mix of positive and negative emotions, with fear being the most prevalent. This study found that netizens have a high willingness to share insight and information to others. They also express emotions such as fear and happiness when discussing medicine and feel connected to other commenters through a sense of presence. Additionally, there is a willingness to participate in a call of action. They keep commenting in BPOM instagram posts even though the comments did not match with the contents. Additionally, the issue of miss-using substances in children's syrup medicine evokes sadness among netizens.
References
Afianto, H., & Qona’ah, S. (2020). Stategi BPOM Dalam Upaya Mengatasi Pemberantasan dan Penyalahgunaan obat Ilegal Melalui Gerakan “Waspada Obat Ilegal.” Jurnal Komunikasi, 11(30), 43–50. https://doi.org/10.31294/jkom
Ahmad, A., Krisyananti, N., Rumbia, M. R., Susanti, S., Farih, M. Al, Aslinda, A., Suherman, M. A., & Amalia, P. R. (2022). Tanggung Jawab Perusahaan Farmasi dan BPOM Terhadap Produk Obat Sirup Anak. 10, 118–123.
Akmal, J. (2022). Poros Rawamangun Usul BPOM Dibubarkan. https://politik.rmol.id/read/2022/11/13/553733/poros-rawamangun-usul-bpom-dibubarkan
Aziz, A., & Musyafa’ah, S. (2020). Tugas dan Wewenang Badan Pengawas Obat dan Makanan ( BPOM ) dalam Rangka Perlindungan Konsumen. Al-Qanun, 23(1), 193–214.
Biancovilli, P., Oliveira, E. M. De, Thomer, L., & Jurberg, C. (2022). Social support and positivity : Analyzing user-generated comments on the Instagram pages of two Brazilian cancer hospitals. 14(June), 44–52. https://doi.org/10.5897/JMCS2022.0769
Braun, V., & Clarke, V. (2022). Thematic Analysis: A Practical Guide (A. Maher (ed.)). Sage Publication.
Ekman, P. (2004). Emotions revealed: Recognizing Faces and Feelings to Improve Communication and Emotional Love (Vol. 328, Issue Suppl S5). Times Books. https://doi.org/10.1136/sbmj.0405184
Elviza, S. (2022). DPR RI Kritik Keras BPOM dan Kemenkes Terkait Gagal Ginjal Anak. https://jambiindependent.disway.id/read/655406/dpr-ri-kritik-keras-bpom-dan-kemenkes-terkait-gagal-ginjal-anak
Firmansyah, M. J. (2022). Cases of Acute Kidney Failure in Indonesia Increase; 58% Died. https://en.tempo.co/read/1650116/cases-of-acute-kidney-failure-in-indonesia-increase-58-died
Gondokesumo, M. E., & Amir, N. (2021). Peran Pengawasan Pemerintah Dan Badan Pengawas Obat Dan Makanan (BPOM) Dalam Peredaran Obat Palsu di Negara Indonesia (Ditinjau dari Undang-Undang Nomor 36 Tahun 2009 dan Peraturan Kepala Badan Pengurus Obat dan Makanan). Perspektif Hukum, 21, 91–107. https://doi.org/10.30649/ph.v21i2.16
Hadi, I. P. (2007). KHALAYAK MAYA DALAM MEDIA ONLINE : Studi Reception Analysis tentang Interaktivitas pada Teks Suara Surabaya.net. Scriptura, 1(2), 1–16. https://doi.org/10.9744/scriptura.1.2.
Heriyanto. (2018). Thematic Analysis sebagai Metode Menganalisa Data untuk Penelitian Kualitatif. Anuva, 2(3), 317–324.
Highfield, T., & Leaver, T. (2016). Instagrammatics and digital methods: studying visual social media, from selfies and GIFs to memes and emoji. Communication Research and Practice, 2(1), 47–62. https://doi.org/10.1080/22041451.2016.1155332
Karina, D. (2022). Komunitas Konsumen Indonesia Gugat BPOM ke PTUN Terkait Kasus Gagal Ginjal Akut. https://www.kompas.tv/article/347397/komunitas-konsumen-indonesia-gugat-bpom-ke-ptun-terkait-kasus-gagal-ginjal-akut
Kiger, M. E., & Varpio, L. (2020). Thematic analysis of qualitative data: AMEE Guide No. 131. Medical Teacher, 42(8), 846–854. https://doi.org/10.1080/0142159X.2020.1755030
Lestari, I. (2022). Interaktivitas Pembelajaran di Masa Pandemi Covid-19 Pendahuluan. Didaktika: Jurnal Kependidikan, 11(2), 67–78.
Mantalean, V. (2022). BPOM Digugat, Dianggap Melawan Hukum dan Bohongi Publik. https://nasional.kompas.com/read/2022/11/14/13550311/bpom-digugat-dianggap-melawan-hukum-dan-bohongi-publik
Markham, A., & Buchanan, E. (2012). Ethical Decision-Making and Internet Research: Recommendations from the AoIR Ethics Working Committee (Version 2.0). https://aoir.org/reports/ethics2.pdf
Markham, A. N., Tiidenberg, K., & Herman, A. (2018). Ethics as Methods: Doing Ethics in the Era of Big Data Research—Introduction. Social Media and Society, 4(3). https://doi.org/10.1177/2056305118784502
Maudisha. (2022). Responding to the Rising Cases of Acute Kidney Injury in Children, FKUI Promotes the Role of Doctors in Primary Services. https://www.ui.ac.id/en/responding-to-the-rising-cases-of-acute-kidney-injury-in-children-fkui-promotes-the-role-of-doctors-in-primary-services/
McMillan, S. (2006). Exploring Models of Interactivity from Multiple Research Traditions : Users , Documents and Systems. 205–229.
Nedumkallel, J. P. (2020). Interactivity of Digital Media Literature Review and Future Research Agenda. International Journal of Interactive Communication Systems and Technologies, 10(1), 13–30. https://doi.org/10.4018/IJICST.2020010102
Nurshafira, N. (2022). Buruh Tuntut Kepala BPOM dan Menkes Mundur Buntut Kasus Gagal Ginjal: Tidak Punya Feeling dan Insting. https://bisnis.tempo.co/read/1650376/buruh-tuntut-kepala-bpom-dan-menkes-mundur-buntut-kasus-gagal-ginjal-tidak-punya-feeling-dan-insting
Quiring, O., & Schweiger, W. (2008). Interactivity: a review of the concept and a framework for analysis. Communications, 33(2), 147–167. https://doi.org/10.1515/COMMUN.2008.009
Ravn, S., Barnwell, A., & Barbosa Neves, B. (2020). What Is “Publicly Available Data”? Exploring Blurred Public–Private Boundaries and Ethical Practices Through a Case Study on Instagram. Journal of Empirical Research on Human Research Ethics, 15(1–2), 40–45. https://doi.org/10.1177/1556264619850736
Rost, M., & Ye, J. (2016). Mobile Wellbeing. Proceedings of the 9th Nordic Conference on Human-Computer Interaction, 0–2. https://doi.org/10. 1145/ 29714 85. 29876 76
Salsabilla, R. (2022). Daftar Kosmetik Ilegal Berbahaya Temuan BPOM, Ada Madame Gie. https://www.cnbcindonesia.com/lifestyle/20221014140836-33-379783/daftar-kosmetik-ilegal-berbahaya-temuan-bpom-ada-madame-gie
Sandi, F. (2020). Penjual Resah, Jualan Lagi Susah Tapi BPOM Tambah Masalah. https://www.cnbcindonesia.com/news/20201130124700-4-205700/pengusaha-resah-jualan-lagi-susah-tapi-bpom-tambah-masalah
Saputra, Y. (2022). Gagal Ginjal Akut: BPOM Timbulkan “Krisis Kepercayaan” Orang Tua Memberi Obat ke ANak - “Mau Percaya tapi Takut, Ini kan Anak Bukan Main-main.” https://www.bbc.com/indonesia/articles/c6pje53z854o
Sitompul, R. (2021). The Dilemma of Community Using Medicine and the Performance of BPOM in Medan. Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences, 4(2), 1656–1665. https://doi.org/10.33258/birci.v4i2.1827
Steinert, S., & Dennis, M. J. (2022). Emotions and Digital Well ‑ Being : on Social Media ’ s Emotional Affordances. Philosophy & Technology, 1–21. https://doi.org/10.1007/s13347-022-00530-6
Susilowati, L. S., & Sukmono, F. G. (2021). Digital Movement of Opinion Terhadap Hastag #KesehatanMental di Twitter Selama Pandemi Covid 19. Komuniti : Jurnal Komunikasi Dan Teknologi Informasi, 13(2), 124–146. https://doi.org/10.23917/komuniti.v13i2.16196
Tampubolon, W. S. (2016). Upaya Perlindungan Hukum Bagi Konsumen Ditinjau dari Undang Undang Perlindungan Konsumen. Jurnal Ilmiah Advokasi, 4(1), 53–61. https://www.ptonline.com/articles/how-to-get-better-mfi-results
Tarigan, A. E., Hartati, R., Syafrida, & Amalia, E. (2022). Tanggung Jawab Pelaku Usaha Memproduksi Obat Sirup Cair Menimbulkan Gagal Ginjal Akut Pada Anak. Jurnal Surya Kencana Dua, 9(2), 155–173.
Timorria, L. F. (2021). Skandal Nestle, Refleksi Mahalnya Kepercayaan Konsumen. https://bisnisindonesia.id/article/skandal-nestle-refleksi-mahalnya-kepercayaan-konsumen
Ulya, F. N. (2022). Menkes: Gangguan Ginjal Akut Capai 241 Kasus, Meninggal 133 Orang. https://nasional.kompas.com/read/2022/10/21/18151421/menkes-gangguan-ginjal-akut-capai-241-kasus-meninggal-133-orang
Zimmer, M. (2010). “But the data is already public”: On the ethics of research in Facebook. Ethics and Information Technology, 12(4), 313–325. https://doi.org/10.1007/s10676-010-9227-5
Downloads
Published
Issue
Section
License
Copyright (c) 2023 Jogjakarta Communication Conference (JCC)

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.