The Role of TikTok in Influencing Generation Z's Decision in the 2024 Election

Authors

  • Faturachman Arrizal Universitas Ahmad Dahlan
  • Indah Wenerdha Universitas Ahmad Dahlan

Keywords:

Social Media, TikTok, Audience Reception, Youth Politics, Generation Z

Abstract

The 2024 general election in Indonesia has attracted the attention and enthusiasm of the public to participate in the democratic party process. As the next generation of the nation, Generation Z must actively contribute to politics. This generation was born in a technology-savvy era with the most active social media usage intensity in the world. The problem that occurs is that Generation Z is currently faced with a very complicated and dynamic political reality. The spread of hoax information and political identity are factors of concern for young people, who are vulnerable to being influenced. This research aims to find out the opinions of Generation Z as TikTok social media users about the political reality of young people, which is being discussed in Rian Fahardhi's TikTok video entitled Meta Prabowo-Gibran. It is important to know how Generation Z views political reality on social media in terms of voting decisions. Using a qualitative approach method that explains phenomena in depth, reception analysis is used to explore the awareness of sources in receiving and understanding objects. Data collection techniques use interviews, the internet, and literature studies to obtain a theoretical basis for the problem to be studied. Stuart Hall's encoding and decoding model was used to categorize the speakers into three groups: dominant position, oppositional position, and negotiated position. The results show that the majority of Generation Z is interested in discussing political issues. Branding on social media and presidential and vice presidential debate sessions are their main concerns in choosing. The violations that occurred at the Constitutional Court still generated a lot of controversy over the vice presidential nomination. This happened because of the source's partiality towards his choice. The track record of young people in achieving political positions today is still doubtful because many use popularity and family support.

References

Gandasubrata, P. S. (1998). Renungan Hukum. Jakarta: Kata Hasta Pustaka.

Hall, S. (1973). Encoding and Decoding in the television discourse. Birmingham: University of Birmingham.

Indriani. (2024, Februari 5). Generasi Z jangan memilih pemimpin hanya karena jatuh cinta. Retrieved from Pemilu 2024: https://www.antaranews.com/berita/3948216/generasi-z-jangan-memilih-pemimpin-hanya-karena-jatuh-cinta

Ismaidar, A. H. (2024). Peranan Mahasiswa Dalam Mengawal Konstitusi Serta Membangun Kesadaran dan Optimisme Politik Hukum di Indonesia. INNOVATIVE: Journal Of Social Science Research, 1894-1905.

Ismawati, E. (2012). Telaah Kurikulum dan Pengembangan Bahan Ajar. Yogyakarta: Penerbit Ombak.

Komisi Pemiliha Umum. (2023, Juni 23). kpu.go.id. Retrieved from Berita KPU: https://www.kpu.go.id/berita/baca/11684/55-pemilih-didominasi-generasi-muda-bantu-kpu-dalam-penyelenggaraan-pemilu-2024

Kriyantono, R. (2007). Teknik Praktis Riset Komunikasi. Jakarta: Kencana.

Lestari, A. F. (2019). Pengaruh Perencanaan Pajak Terhadap Manajemen Laba. Jurnal Riset Akuntansi Dan Keuangan Indonesia.

Muhaling, A. (2014). Partisipasi Politik Masyarakat Dalam Pemilukada di Kecamatan Siau Barat Selatan Kabupaten Sitaro. POLITICO: Jurnal Ilmu Politik.

Muhammad Ridha Iswardhana, M. Z. (2023). Kampanye Gunakan Hak Suara dan Jangan Golput pada Pemilu. PaKMas (Jurnal Pengabdian Kepada Masyarakat), 117-122.

Mulyana, D. (2004). Metodologi Penelitian Kualitatif. Bandung: PT Remaja Rosdakarya.

Muzahid Akbar Hayat, A. A. (2024). KOMUNIKASI POLITIK PRABOWO MERAIH SUARA ANAK MUDA DALAM. Syntax Literate: Jurnal Ilmiah Indonesia, 402-410.

Noorman Rafli Bramantyo, O. C. (2023). ANALISA PERSPEKTIF KAUM MILENIAL KABUPATEN BANYUMAS TENTANG REPRESENTASI POLITIK LOKAL DALAM PEMILIHAN UMUM LEGISLATIF DI KABUPATEN BANYUMAS TAHUN 2024. Prosiding Seminar Nasional dan Call for Papers, 99-109.

Sarwono, J. (2006). Metode Penelitian Kuantitatif dan Kualitatif. Yogyakarta: Graha Ilmu.

Sugiyono. (2016). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: PT Alfabet.

Susanti, B. (2014). Analisis Resepsi Terhadap Rasisme dalam Film (Studi. Surakarta: Universitas Muhammadiyah Surakarta.

Winarti, N. (2019). Problematika Kelembagaan Partai Politik: Studi Terhadap Fungsi Representasi Partai Politik Pascareformasi. KEMUDI: Jurnal Ilmu Kepemerintahan, 112-122.

Yusrin, S. (2023). Partisipasi Generasi Millenial dalam Mengawasi Tahapan Pemilu 2024. Journal on Education, 9646-9653.

Downloads

Published

2024-06-18