Cyber Public Relations Crisis experienced by Holywings Indonesia
Keywords:
Cyber Public Relations, Holywings, Crisis, PR Crisis, Brand ImageAbstract
Cyber Public Relations as a new place for companies to show their best image through media that is familiar to the community. However, in this case study, Holywings made a mistake in creating content which ultimately violated several Cyber Public Relations codes of ethics which alluded to SARA elements. The brand image that has been built since the beginning of pioneering must be destroyed and get a bad image by the public due to the handling of the crisis which is felt to be irresponsible for the chaos that has occurred in the public eye. through a case study approach and a qualitative-method the authors conducted an analysis of violations of the cyber public relations code of ethics and the handling that should be carried out by companies when facing a crisis.
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